Case Study : Tesla Motor Company

Tesla Motors has confronted the market in an entirely unique way for the auto making business. Tesla plans to entirely bypass the dealer by providing vehicles directly to the consumer via the

Tesla`s current objectives include creating a high demand for electric vehicles which ultimately will raise sales. This will be achieved as more awareness on the harm gasoline emissions cause on the environment is shown, and knowledge on electrical powered cars is gained. Tesla also plans to create customer loyalty with current customers and create customer referrals. Tesla will achieve this by continuing to have regular customer events, such as show rooms which display their new technology.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

Promotes campaign called “Tesla Across America Challenge” This campaign can get people’s attention because they can know the quality of Tesla’s car and understand Tesla more. Tesla choose a person, who try to drive across America to use Tesla’s car, and he or she posts or tweets the picture when it arrives either Tesla’s charging station or Tesla’s store on the Social Media, such as Snapchat Instagram Facebook, and Twitter. Some states have neither charging stations nor Tesla’s showrooms, so the event can appeal to people, who do not see Tesla’s cars. When the car arrives the store or charging station, Tesla tries to invite local media to the places that stop by, so it tries to appeal local audiences Even though people are not interested

Tesla Motors are noted to have personnel with a unique expertise in their field of work. These individuals help in carrying out activities that lead to the great performance of the company. The various innovations applied by these people is what led to the better performance of the company. Elon Musk along with taking over the leadership of the company brought about his experience in the firm and this was to influence the future performance of the company. Elon masterminded the designing of the Roadster and also included the marketing of the ordinary vehicle in the goals of the company (Hunger, 2010). This was something which had not been done by those who were there before him and thus his

1) Evaluate HTC’s performance as described in the case. What are its competitive assets and liabilities?

Tesla has become the first automaker to implement a direct sales business model, they don’t rely on middlemen to get their product to the masses, instead they go directly from the factory to the future owners via online sales. The people who are already costumers are satisfied and this makes their user base grow via word of mouth.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

Tesla has successfully combined demographics and psychographics to market their products. Tesla Electric Vehicle (EV) has addressed current consumers needs and solve our pollution problems. Some of the psychographic information that can relate to the current consumers can be the following:

Between 2003 and 2013 Tesla was arguably one of the most controversial companies. An innovative company with a breakdown idea, had no financial success in its first decade. With the addition of Elon Musk in 2008, Tesla had a fresh new face at the stern of its company and was poised to make big strides into the future. Those strides finally broke through in 2013 with its first truly positive financial year. However, this year was not without trouble as Tesla found itself in the news for the wrong reasons. On several occasions their Model S design had issues with car fires. Though this did not cause a complete catastrophe, it cased questions to the true safety of their vehicles. Tesla would fight back by arguing the safety of their vehicles saved the drivers lives in addition to unforeseen circumstances that caused the fires. Because of these incidents, investors did get spooked and expectation for the remainder of 2013 and projected 2014 were lowered, yet once again Tesla powered through and had their best year of existence. With these above factors, Tesla is at a true crossroads: do they continue the uphill climb that 2013 presented, or do they falter and fall pretty to its competitors.

Tesla set a major milestone this month; they became the third biggest luxury car seller, behind only the Mercedes E Class and BMW 5 series. That’s an extraordinary achievement for a brand that didn’t even exist a few years ago. So how did they do it? Well certainly the car has gotten highly positive reviews, but few have really took notice of their radical marketing technique at the center of Tesla’s sales strategy. According to Forbes, it is the strangest car showrooms of any car maker in the world. They are not located along main roads like every other car

In order for Tesla Motors to keep growing now and into the future, it is going to be important to expand their target market to reach more consumers. Expanding the target market to include generation Y (mid-20s to early 40s, middle class working adult), Tesla would be able to utilize their facility, while increasing production. This target market will be pinpointing the young professionals that are looking for an entry level luxury car. We are going to segment the market for our new targets in three categories: eco-friendly consumers, tech savvy and entry level luxury cars.

1. Evaluate the economics of Gulf's exploration and development program in net present value terms. How do Gulf's outlay for exploration and development compare to cash returns Gulf generates from these activities.

One of the world’s largest automakers, GMC has it’s roots traced back to 1908. Also known as GM, this company is a United States-based automaker with its headquarters in Detroit, Michigan. After the General Motors Company was founded, it soon became known as one of the largest car manufacturers in the world. In 1909, the Grabowsky Rapid Motor Vehicle Company (GMC) joined with GM. The trade name GMC Trucks was first exhibited in 1912 at the New York Auto Show and registered with the U.S. Patent Office eight months later. The

Ford Motor Company is presently ranked as the fifth biggest automobile brand in the world. In 2014, it produced about 6 million automobiles and generated revenues of $142 billion in 2015, mainly through sales in the United States, which continues to remain its biggest market. The mission statement of Ford Motor Company is “one team, one plan, one goal”, which is best understood in terms of the “One Ford” mission that is now a major element of the One Ford plan introduced in 2008. One team implies that people work in teams in a lean global environment with the objective of attaining leadership in the automobile sector by creating maximum satisfaction for customers, employees, dealerships, suppliers, investors and the community at large.