Case Study : Tesla Motors ' Case

Tesla Motors Inc. (Tesla) was founded in 2003 by a group of engineers in Silicon Valley. Tesla has been in the business of designing and manufacturing fully electric vehicles (EVs). The company’s name came from Nikola Tesla, who influenced the design of the powertrain for their first vehicle. Tesla’s CEO is Elon Musk, he had a few goals for his company. First, was to build a sportscar. The next goal was to use that money to design and sell a more affordable car. And then use that money to design an even more affordable mass-market car. Finally in 2008, Tesla released their first electric vehicle, the convertible sportscar called the Roadster, which is now no longer available to buy. In order to raise funds for more research and development, Tesla had their initial public offering of shares in 2010 at $19 per share, under the ticker symbol TSLA. Today, Tesla stock goes for approximately $232(Market Watch, 2016). In 2012, Tesla released the Model S, which was the world’s first premium electric sedan. To date, Tesla has sold and delivered approximately 50,580 vehicles, most of which are the Model S. In 2016, Tesla has announced that they will release a new vehicle, called the Model X, which will be an electric crossover utility vehicle. In addition to vehicle sales, Tesla also develops batteries for their cars, and is in the process of building a gigafactory which is expected to produce more lithium ion batteries than all of the other manufacturers of these

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”1

Tesla Motors was founded during the year of 2003 in silicon valley, with one goal; to create a more sustainable way to power vehicles. Tesla strives to produce high quality electric cars at an affordable price. Tesla produces three models; the model s, the model x and the model 3, a wide price range allows anyone to make the transition from gasoline powered vehicles to electric powered vehicles.

Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).

Mr. Musk said, in the next two to three years Tesla Motors plans to make their electric cars price range from about 30 thousand to 35 thousand dollars. These more affordable electric cars will be 20% smaller than the Tesla model S but the cars themselves will still be able to travel 200 to 250 miles with one single charge. By then Tesla Motors plans to have supercharge networks positioned throughout the US and Europe, allowing Tesla vehicles to be able to drive across the United States. Old auto industries hate that Tesla Motors are bringing these new innovations to the forefront as it disrupts their idea of the ‘perfect auto industry’, which includes the worst car salesmen, okay safety, somewhat bad service and wasting money on gas energy compared to what Tesla Motors is trying to bring which tops all of that.

Tesla Motors is a very forward thinking company that interests lay more in the future than the present. The entire basis of Tesla Motors is the realistic theory that sometime in the next couple decades, the world will be completely empty of petroleum, forcing those who choose to use automobiles to switch to non gas powered vehicles. Being a company based on electric vehicles, as long as this theory comes to fruition, they are set to be successful. According to Tesla Motors’ website, their mission statement is to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. On the same lines as Tesla Motor’s mission statement, their vision statement is to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. According to Tesla Motors’ mission and vision statement, it is clear to see that electric power is the core of what the entire company was founded upon.

Unlike many other motor companies’ tesla is committed to introducing a new way of driving, a new era of cars and transforming the way we drive using these innovative technologies. Tesla was not the first company to begin the creation of electric powered cars, but they were the first company to create a sleek and luxury electric car. A unique aspect to tesla is that this company was the first company to also create a car that was American made, most cars have their equipment that comes from all around the world, parts coming from many different areas mostly Europe or China. This is very appealing to customers that are interested in American made products especially a car that doesn’t harm the environment as much as a gas powered car does. Also tesla is very efficient in their battery charge, for every full tank a 200 mile trip is able to be made.

Further in my case study I would like to highlight the main points of the collaboration with the abovementioned companies due to key role of each of them in business development and innovation process of Tesla Motors.

In the early 2000’s, Martin Eberhard and Marc Tarpenning worked alongside Elon Musk in order to develop electric vehicles which also provide the expectations of a luxury car. With headquarters in Palo Alto, California, Tesla currently has over six thousand employees and tesla cars on the roads in over thirty-seven countries. The Tesla Motor Company has created a trio lineup of vehicles which include the Model S, the Model X, and the Roadster. As the product architect and CEO of Tesla Motors, Musk implemented his plans to perfection including zero emission cars with the ability to go nearly three hundred miles per charge (National Geographic, 2012). Tesla is also a leader in selling online cars, a tactic they use in order to cut out people’s interaction with salespersons. Tesla’s strategy of direct customer sales and owning its own stores and service centers is a significant departure from the standard dealership model currently dominating the U.S. vehicle marketplace. Tesla Motors is the only automaker that sells cars directly to consumers, with all other automakers using independently owned dealerships. We incorporated the same approach with our new service which provides a test driving option to potential customers. Potential customers now have the option of utilizing our database to search for existing Tesla customers in their area and reaching out to them for a one on one test drive session in order to learn more about Tesla cars. Existing customers willing to

Tesla Motors is a electric car company that specializes in cutting-edge technologies and creating new jobs. Right now, Tesla is in the process of making a new super-factory for electric cars in the US that will require over 6,500 jobs. This new factory and search for effective AFVs is why Tesla’s CEO Elon Musk expects there to be over 500,000 Tesla vehicles on the roads by 2020 (4). This optimistic CEO believes this because Tesla is creating stylish new electric cars that can go zero to sixty in under four seconds, has a top speed of 125 mph, and can go over 220 miles per charge. With a price tag at $69,900, this company is beginning to make cars that are approaching reasonable prices for consumers (5).

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

Founded in 2003, Tesla is an electric car manufacture company that started in California, they are considered leader in its category. Tesla electric cars not only outsold Nissan Leaf and GM electric cars in US. Their latest Model S had also outsold BMW 7, Audi 8. Tesla is also targeting SUV consumers with their Model X.

Tesla Motors, Inc. is an American automotive and energy storage giant firm that designs and manufactures electronically powered cars, their components and battery products. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla reported profit in first quarter of 2013, which was first time ever in their history. Since its foundation in 2003, Tesla Motors has recorded most noticeable breakthroughs in the market of electric vehicles by their own developed power-train technology. The technology was founded by group of engineers in Silicon Valley who wanted to prove that electronic cars could outperform the gasoline powered cars. With instant torque, incredible power, and zero emissions, Tesla’s products would be cars without compromise. Each new generation would be increasingly economic, helping the company work towards its mission: to accelerate the world’s transition to sustainable transport. In 2012, Tesla launched Model S. Built from the ground up to be 100 percent electric. With room for seven passengers and more than 64 cubic feet of storage, Model S provides the comfort and utility of a family sedan while achieving the acceleration of a sports car: 0 to 60 mph in about five seconds and driving range of 265 miles per charge. Model S was named Motor Trend’s 2013 Car of the Year and achieved a 5-star safety rating from the U.S. National Highway Traffic Safety Administration. Tesla’s vehicles are produced at its factory in

Tesla Motors Inc. was founded in 2003 by a group of engineers, one of whom is now the current CEO, Elon Musk. The company was founded on the ideals of not having to compromise to drive electric. These vehicles would be “better, quicker and more fun to drive than gasoline cars” (About Tesla). Tesla launched its first car in 2008, the Tesla Roadster. It is known as the first car to use a lithium-ion battery and revealed Tesla’s cutting-edge electric powertrain. Since then, Tesla has been able to expand with the Model S, Model X, and Model 3 (that has just begun production this year). Not only do they build electric cars but have expanded into scalable clean energy generation, storage products, and charging stations.