Case Study: The Acquisition Of Nbcuniversal

Programming expenses to continue to be Comcast’s largest single expense item in the foreseeable future. The company's video programming expenses involves the license fees charged by cable networks and fees for retransmission of local broadcast television stations’ signals and by the number of video customers the company serves and the amount of content it provides. In recent years, the multichannel video programming distribution industry has continued to experience an increase in the cost of sports

Any change in the factors that make up the macro-environment can have a direct impact on the Comcast Corporation. These factors can affect the Porter Five Forces that shape their strategy and their competitive advantage over other firms.

Currently, they are offering to new customer TV & fast Internet for $39.99 per month for 12 months. This include HBO and there is no contract. The company has “The Comcast Customer Guarantee” which states, “We always put you first. Your satisfaction is our number one concern. When you sign up, you have 30 days to decide if we’re for you.

Cable News Network, 15 Jan. 2014. Web. 26 Apr. 2015 Lee, Timothy B. " What Comcast's Huge Profits Tell Us about the State of the Broadband Industry.

This article written by Leslie Picker and Cecilia Kang primarily focuses on the issue regarding the merger of cellular phone giant AT&T with the entertainment conglomerate Time Warner. In late October the New York Times broke the news of these two joining and many industry annalists viewed the merger with skepticism as well as, outraged consumer groups. Individuals believed that AT&T and Time Warner would terminate any competition and create unfair pricing in order to encourage more mass media consolidation resulting in a market that would be strikingly similar to a pure monopoly.

NBCUniversal owns and operates an upscale portfolio world-renowned theme parks and a suite of leading Internet-based firm.

The Act will prevent a single broadcast group owner from dominating the national media market (The American Presidency Project, 2016).” The problem with this statement is that in today’s society this is not true. Currently, 90 percent of the media is owned by just six companies: Viacom, News Corporation, CBS, Comcast, Disney, and Time Warner (Corcoran, 2016). These six companies shape global political views and cover Presidential elections in America. AT&T whom which currently owns Directv has now purchased Time Warner Inc. (De la Merced, 2016). This purchase is still pending approval from the Federal Communications Commission and the United States Department of Justice (James, 2017). AT&T would own HBO, Cartoon Network, Boomerang, Turner Classic Movies, TNT, TBS, Tru TV, SNY, Peachtree TV, and The CW. AT&T would sell cable service and own cable content. The interesting thing about AT&T is that they were the sole provider of telephone service in the United States. An anti-trust lawsuit broke up the Bell system phone companies to relinquish the monopoly that AT&T had on phone service (New America, 2010).

Comcast quickly became a company that offered more than just one service, they utilized a corporate strategy to increase value in all their different business markets. Comcast’s core values revolve around community investment, diversity & inclusion, the health of the environment and integrity. “As we shape the future of media and technology, our 153,000 employees strive to earn the respect and trust of our customers, our shareholders and members of the communities we serve” (“Our Values”). The overall mission of the company is to continue to innovate technological services and products to make life more opportune for their customers.

Comcast’s 2014 financial and operational performance was outstanding with revenue increase by 6.4% to $ 68.8 billion up from $64.7 billion in 2013. Operating cash flow also had an increment of 6.9% which accounted more of $ 22.9 billion on hand up from $ 21.4 billion

The case mentions that there is already an emergence of competitive threat from “TV Everywhere” and even though CEO, Jason Kilar discounts the effect on Hulu, the new entrant is

Comcast Corporation is a company in the services sector in the cable and broadcasting industry located in the United States that offers media, entertainment, and communications. The Corporation is headquartered in Philadelphia, Pennsylvania (Comcast, 2016). This paper will be an extrapolation of Comcast’s history from the day it was founded to its current stature.

As the structure of the media network division is not traditional in terms of applying the value chain to an organization’s functions, some of the most important components are intangible. When looking at the breakdown of industry costs found in Appendix E, one can see that procurement (33% of revenue), wages (7%), and marketing (4.1%) are key in understanding the industry’s profit structure (IBISWorld).

As the attitudes of American households begin to shift, the FCC should enact a new regulation to best fit the changing viewership of consumers. At its simplest form, this new rule would allow television consumers to have the option to pick and choose the individual television channels they desire to pay for, instead of having to pay for an entire cable “package”, while still including the “basic” cable service. Essentially, this new regulation would force cable TV providers to allow the option for an à la carte pricing rate for expanded cable television services. While the proposed rule would make cable providers “deviate from ‘market-driven’ logic,” the overall effects of it would alter the medium of television for the better. (Lotz

Over the past decade, significant changes in regulations, advances in technology, and shifts in competitive dynamics began transforming the cable industry. Companies within the industry were forced to adapt by acquiring economies of scale and scope. American Cable Communication was seeking to acquire AirThread Connections for three reasons. The two companies could help each other become more competitive in an industry that is moving toward bundled package service offerings. The acquisition would help both companies expand into the business market, and lastly American Cable was in a unique position to add value to AirThread’s operations. They could obtain a significant amount of

In 1954, Alpha Plastics was founded near Manchester. And by the mid 1969’s, the company had developed into a medium-sized company with around 6,000 employees. The company was famous for developing and manufacturing a wide range of laminates and industrial adhesives. Also, it had explored the market in synthetic fibre manufacture by take-over. In 1988, Alpha Plastics involved in merger with the Colmar Chemical Company, which is a slightly larger organisation with 8,500 employees and located near Stockport. Colmar produces a variety of industrial chemicals besides plastic and specialises in the production of synthetic fibres. Alpha Plastics believed that the merger would allow taking advantage of