Case Study : The Appalachian Mountain Club

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AMC Case Analysis This essay is a case study analysis of the Appalachian Mountain Club (AMC), which was formed in 1876. The AMC was established to bring people together to conserve and enjoy the out-door wilderness. Volunteerism has been a major tradition of the AMC, which separates the club from other environmental organizations. AMC’s close group of volunteers gives the club a sense of community. AMC operated for years as a highly decentralized, highly voluntarily managed organization, but as memberships grew, and chapters formed, the organization would need to hire paid staff. By the late 1970s to late 80s, AMC was faced with financial deficits. Thus, by 1989 Harvard MBA graduate Andy Falender was employed as the new executive director of AMC. Falender would restructure the club, and fix its financial crisis. Moreover, this case study analysis focuses on AMC and the challenges that the nonprofit faces during the restructuring of a club that operated primarily by volunteers to a professional managed organization. This case study analysis will provide the following: descriptions of the problems AMC is challenged with, an identification of AMC’s major players using a stakeholder analysis, and finally, provide recommendations and strategies to solve AMC’s challenges. After conducting this case analysis, one will understand how an organization can experience significant challenges as it transitions so that an organization can stay competitive in the nonprofit sector. AMC’s

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