Case Study: The Body Shop On Instagram

The company Covergirl cosmetics was founded in Maryland, Baltimore, by the Noxzema Chemical Company (Niti, 2014). During the year 1958 Covergirl cosmetics was bought by the American multinational consumer goods company, Procter & Gamble, also known as P&G. Another keydate in the company’s history was in 1974, when the company signed the First Black Model in history, by a cosmetics company (Rod, 2014). Cover girl provides a variety of products for women between the ages sixteen to fifty four, but the products are particularly famous in the teenage market place. The company does not own its own stores, rather they sell their products to drugstores, wholesalers and distribution centres and they don’t provide any personal consultant for their makeup, therefore Covergirl is more of a brand license then a cosmetics company. Covergirl cosmetics spends thousands of dollars each year to make their products just right for the consumers, this way when they lose their money in the mass merchant concept they make it up in the economy.

Ulta Beauty was found in 1990 and has become one of the largest retailer of beauty products throughout the United States. The continued focus on American- brand name products in local salons, department stores, and online has become a major feature of its massive growth through the 2000s and into the 2010s. The promotion of these multiple venues in the marketplace is based on the slogan: “All things beauty, All in one place.” This business model has provided a broad-spectrum marketing platform that utilizes multiple aspects of brick-and-mortar and online sales in the promotion of beauty products in the United States.

LUSH –The Brand Name started their journey 30 years ago. LUSH was founded by Mark Constantine in 1995 with a hope of an initiative of natural cosmetic industry. In 1976 Mark Constantine was studying on trichology (Cosmetic study which concentrated on hair and scalp) and his friend Liz Weir, a beauty therapist both decided to start their own business.They started making products with natural ingredients in their kitchen. At that time Mark contacted with Anita Roddick (Founder of The Body Shop) and started to supply their beauty products for The Body Shop. They were the biggest successful provider for Body Shop over a decade. At this point of time Body Shop bought their product formulas.In 1987 they decided to start their own catalogue order cosmetics company called “Cosmetics To Go” (1987-1994). The company went bankrupt in 1994 due to not fulfilling customer’s requirement, cost of price and other issues. For this reason they sold the company. Finally in 1995 Mark

I think it is important to use good skincare, and equally important to incorporate natural products into your regime.

We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy.

Only 9% of women are confident with their body image. Body image has its pros and cons, it is a very controversial topic. Also, everyone has a different perspective about body image, all based on experience. Young girls are more scared of becoming fat than losing a parent, which shouldn’t be true. After all, social media affects the way we see body image, good and bad. Either, raising or even lowering self esteem and confidence on body image. Body image is controversial because it has pros and cons.

There are various factors that must be considered when analyzing Instagram’s business model and these must be discussed while outlining viable strategies

MISSHA has created a history in the cosmetic industry. Through MISSHA’s emergence and the remarkable success in early 2000’s, the low-priced cosmetics niche market created by them became bigger enough to attract many other companies.

In this essay, I will be discussing how the beauty industry has evolved between the period of 1997 till present, the transitions and effects it has caused as well as the possibilities for the future of what it could become.

Ulta Beauty is a chain beauty store with over 19,000 employees and 974 locations all across America. Ulta carries 20,000 products and 460 brands that consist of, cosmetic, skincare, haircare, and fragrance products for men and women.  Majority of their inventory and sales come from cosmetic makeup brands. Ulta carries higher end makeup brands and well as lower end drug store brands. Their main target market and customers are women of all ages who use any type of beauty product. Their wide range of products can reach to all types of customers and they offer something that majority of people use. In 2013 Mary Dillon former chief of US cellular and chief executive of Mcdonald's became the new CEO. Since then Ulta sales have increased largely. At the end of 2015

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.

Company was founded in 1982 and now sells their products in 55 countries, including many countries in Europe, North- and South America, China and Asia.

Promotions in the marketing mix of Dove: Dove has strong brand awareness in the consumer market because of Dove’s branding and advertising. Marketing policies are the reason why Dove gets success. Campaigns and advertisement improve the brand image and build a positive impact on consumers’ minds (Bhasin, 2016). Dove’s advertisements are aired on various channels of television and radio. Dove has advertisements in newspaper, magazine, and billboards as well. Dove used an unusual promotional strategy for the products. Dove decided to use the ordinary women who look extraordinary after using Dove products in the advertisement rather than celebrity. Dove created a good customer base with the “Real Beauty” that the context about confidence in the advertisement (Bhasin, 2016).

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to