Case Study : The Business Opportunity

1503 WordsJul 12, 20167 Pages
The business opportunity There are various brands of makeup, it is impossible for consumers to have a fair knowledge over all brands. It is not always guaranteed that famous brand would suit all sorts of consumers definitely. Therefore, consumers often have difficulty in choosing the suitable makeup from a wide variety range of makeup. With the traditional shopping way,for example, salesperson in David Jones usually give suggestions to the customer for which kind of makeup is better. Sometimes, customers think that the suggestions are not completely trustworthy because it felts like the salesperson just want to to sell this particular product, but not concerning on whether that markup is suitable for you. Additionally, there are some consumers who just feel uncomfortable to purchase makeup with salesperson’s advice. Therefore, there is a gap in the market to create a platform to provide non- bias information regarding on variety brands of makeup, and trying to meet different kinds of requirements from our consumers. The function of product or service Inorder to solve the problem, a makeup recommendation app named “Beauty” could be created. “Beauty” is an app focusing on providing detail information about the makeup products. We are not the producer of the makeup, the information provided is more reliable and non bias. Articles would be posted every day recommending on various makeup, gives detail comparisons of similar makeup. For example,test on makeup’s quality,
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