Case Study : The Coca Cola Company

The Coca-Cola Company offers over hundreds of brands across over 200 countries worldwide. Soft drink brands include Coca-Cola, Fanta, Sprite, and Fresca. Other beverages brands include Minute Maid, Powerade, and FUZE. The Coca-Cola Company also offers three water brands: the more traditional Dasani and smartwater brands and the flavored brand, VitaminWater. The corporation offers its

The Coca Cola Company (TCCC) was founded since 1886 and it has been 129 years today. TCCC is the worldwide carbonated soft drinks industry from United States of America. There are four top five soft drinks brands of Coca Cola, Diet, Coke, Fanta and Sprite. The other products are: Juice & juice drinks, waters, energy drinks, sports drinks, cordials and iced tea. It has licenses and markets more than 500 beverage brands. The company has relationship with over 250 bottling partners worldwide. TCCC is manufacturing by nearly 900 plants to worldwide markets. In strengthening operations through an integrated supply chain, the company make alliances with the Walt Disney and the McDonalds. In 2012, the key performance are highlighted by increasing

PepsiCo is a global food and beverage corporation based in United States. Company received its current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries. The company has its own bottling manufacture and distribution facilities. Pepsi-Cola Company division is the second largest carbonated soda business in the world and the Frito-Lay division is the world’s leader in snacks business. The Frito-Lay generates more than 65% of PepsiCo 's net sales and more than 2/3 of the PepsiCo operating

PepsiCo is a multinational beverage and food corporation with its headquarters in New York, United States. PepsiCo is one of the biggest corporations which have excelled in manufacturing, marketing and distribution of snack foods and beverages. The company came into being after the merger of Pepsi-Cola with Frito-Lay in 1965 and since then it has expanded its business by various acquisitions which includes Tropicana and Quaker Oats.

Coca-Cola Enterprises bottles 30 million bottles of Coke every day and delivers to 7 European countries. The company aims to serve the needs of the customer and they decided to improve this service through Salesforce. Coca-Cola Enterprises connects their customers to the business from the various countries they provide to. Some of the products the company uses are the Sales Cloud, the Service Cloud, App Cloud and Chatter.

This paper covers an exploration investigation of the Coca Cola Organization. This is one of the main soda and drink fabricating and dispersing organizations in the entire world. The organization has accomplished this status because of its solid administration techniques. A percentage of the elements that have made the organization to get by in the business world are its solid notoriety furthermore stable administrative systems. The organization has additionally received a few non cost focused systems that make it to remain in the business sector. The expansions of its items and brands have likewise improved the execution of the organization for a long time. The administration of the organization is centered around its main goal to move

Walmart Inc. is a retail store with locations all over the country. It offers all kinds of consumer goods at affordable prices such as groceries, clothes, furniture, and household appliances. Walmart is able to do this because of its size and influence in the industry. As the top retail store in the country, it is able to negotiate better pricing deals with suppliers for their inventory hence keeping their costs down. A part of this benefit is passed off to the customer in the form of affordable prices.

Aside from the FDA’s requirements, other political factors that are being set in accordance with the jurisdictions of countries include income tax, import and export regulations and the uncertainty of political crisis. Political crisis can be in form of protest, which might affect the demand of products, as well as political violence that makes it hard for the products to penetrating in political crisis zones, to mention a few. Changes in government regulations such as nutritional labeling that are now required, and fluctuating foreign currency rates, and fluctuating prices of materials needed to manufacture the product in other countries are factors that can result in a loss of revenue (Item 1A. Risk Factors, 2014, p. 13).

Coca Cola is the dynamic brand that is recognizable worldwide high in consumer demand in taste and the movement to a healthier lifestyle have encourage the company to implement products like coke zero, diet and other health sensitive products. The target for coke zero are teens who value taste over calories whereas diet products is target towards adults from 30-50 that are health conscious. Another sector of importance to the geographic segment is that of PowerAde it is design for adults in age of 30-50 and is health aware. Furthermore, minute maid products target all ages and are convenient goods for parents looking for fruit juice for children In terms of sport drinks they have a wide range of PowerAde for athletes of all ages.

Given that Coca-Cola is one the best recognized brands in the world and a pioneer when it comes to globalization as it is pointed on the case, “Globalization and The Coca-Cola Company,” we see that Coca-Cola has one of the strongest global presences in the global market. According to the Saylor Foundation, “with its push for an increased global market share, Coca-Cola now operates in over 200 countries with over 84,000 suppliers.” Coca-Cola has made of itself the biggest producer of non-alcoholic beverages, but this global presence has not been easy for Coca-Cola the company. It has faced many challenges from the beginning since it started doing business in 1892. (The Saylor Foundation, N.D.)

In order to fight with the upcoming competitors, the Coca Cola Company needs to keep up with the changes in consumers’ preferences and lifestyle. Coca Cola Company should focus on producing variety of beverages that can cater different groups of consumers, for example, those who are weary of sugar intake and those who drink for the taste and does not mind the sugary sweetener. Most people are actually not aware of the other beverage offered by the company and they can only relate the company to a high sugar soft drink. By introducing new beverage or pushing their other beverages to get more recognition, they can satisfy more consumers’ needs.

Coca-Cola was originally invented in Atlanta, Georgia by a pharmacist named John Pemberton in 1886. This fragment was caramel-colored liquid that was made specifically to cure morphine addicts. The formula contained 8.46 mg of cocaine and was enhanced by caffeine from the kola nut. In May of 1886, the drink was first sold to the public in a soda fountain at Jacob’s Pharmacy for five cents a glass. Its first year sales brought in a total of fifty dollars. In 1893, Asa Candler transformed Coca-Cola from an invention into a business. Coca-Cola was first bottled in Mississippi by a businessman named Joseph Biedenharn in the year of 1895. In 1899, the right to bottle and sell the product was secured by three businessmen named, Benjamin Thomas, John Lupton, and Joseph Whitehead. Candler sold the bottling rights to these men for just one dollar. The Root Glass Company of Terre Haute, Indiana, won a contest to design the famous Contour bottle in 1916. Coca-Cola wanted a distinctive bottle for their product to assure customers they were drinking the real Coca-Cola, and to keep their product out of arms reach of “copycats”. In 1900, there were only two bottlers for Coca-Cola and by the 1920’s there were over one thousand. This is only the beginning of the Coca-Cola Company.

The Coca-Cola Company is a leading giant in the soft drink manufacturing industry. The company creates, produces, distributes and markets non-alcoholic beverage syrups and concentrates to bottlers worldwide to produce soft drinks, and artificially carbonated beverages.

The coffee company has partnered with development corporations like Abyssician Development Corporation to help provide social services and housing to construct schools and hospitals. It has also partnered with the Red Cross to help in disaster management response. Starbucks provides food, clothing and any other humanitarian aid through their partnership with this organisation. In addition through their partnership with other association, they have been able to empower youths and motivated them to pursue their dreams and exploit their potentials. They have achieved this through encouraging new innovations and inventions after offering them financial aid.

McDonald’s, as we know it today was founded and incorporated by Ray Kroc in 1955. Mr. Kroc bought the rights from the originators brothers Maurice (Dick) and Mac McDonald. Today the McDonald 's Corporation is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day. - Getting to Know Us. Retrieved December 15th, 2014