Case Study: The Dallas Cowboys

on how the NFL can more effectively build the NFL brand and continue to grow its fan base?

Last year, the Dallas Cowboys took the NFL by storm behind rookie sensations Ezekiel Elliott and Dak Prescott, finishing the regular season with an impressive 13-3 mark and easily winning the generally competitive NFC East. Heading into the 2017-18 season, some may expect the Cowboys to regress a bit, and for good reason.

In the NFC West, you have the usual suspects, the Seattle Seahawks, currently possessing a 6-3 record. But the Los Angeles Rams (yes, the Rams) haven’t looked this explosive since the “Greatest Show on Turf” torched defenses in the late ’90s and early 2000s.

Dallas is by no means the best in the league, but they are the most talked about. It doesn't matter how good any other team is, Dallas is always talked about. They are, after all, America's team. Tony Romo was injured toward the end of the season, he was the talk of the town. Dallas had no chance of going to the playoffs, but people still talked about whether or not Romo would start the last two games of the season. Even though the odds of that are very slim, critics love to talk about the Cowboys. In this case, the injury brought publicity to their team.

He went 5-3 after inheriting a Phillips’ team that was dreadfully underachieving at 1-7. Reports were that Phillips had lost his grip on the locker room because his “player’s coach” reputation made him more of a doormat than a man of authority. Garrett did not have a “player’s coach” reputation. If he had a reputation going into week 10 of the 2010 season, it was that of a military communication style and a fiery competitor. He won his first game against The Giants in New York. Then Detroit came into Texas, and with Jon Kitna leading his team at QB Garrett’s Cowboys won again. Garrett’s only losses came against the eventual Superbowl champion New Orleans Saints, as well as the Philadelphia Eagles, and the Arizona Cardinals. He did, however, defeat Peyton Manning and the Indianapolis Colts in OT. Garrett’s interim title wouldn’t last

Now Garrett, like Turner and Zampese had to work with, has the tools in place for the offense to be a juggernaut. Starting with the receivers, Garrett has a beast in Dez Bryant (6-2, 225 lbs.) able to dominate with the same prowess Irvin took to the gridiron, and Terrance Williams (6-2, 208 lbs.) opposite of Bryant with some similarities as Harper (can get up and get the ball). Notice the comparison in size that Irvin and Harper had? Insert Brice Butler (6-3, 215 lbs.) and the Cowboys have the ideal receivers wanted in the system – prototypical sized route runners able to get downfield.

This season has been anything but what the fans of the Dallas Cowboys had hoped for. Not necessarily even hoped for, but expected would be the more accurate word I think. The Cowboys AND their fans came into the 2015 season thinking "this is our year" (Yea, I know what you all are thinking. "Cowboys fans ALWAYS think that every year is their year") However, this one was different. Quarterback, Tony Romo was coming off his best season of his career, and the team did the complete unexpected by going 12-4, and their season only ending due to a very controversial call against the Packers in the NFC divisional round of the playoffs. So why

Since this is only his rookie season there is lots of room for improvement. I believe that he can make it to the hall of fame. But it is crucial that he stays at the Cowboys. First of all our fanbase is huge and supportive. Second of all we have the best offensive line in football. If you do not have good blockers your running back would go no where. Hopefully he can be better than Emmitt Smith.

Who declared these guys were America's team, certainly not me. So growing up I wanted them to lose every game, and loved it when they did. I detest the Cowboys, Duke hoops, ND football, Montreal Canadiens, Los Angeles Lakers and the New York Yankees. At some point I will blog each one of them and rip them to shreds, but back to Dallas.

Before Dak Prescott and Ezekiel Elliott came to the Dallas Cowboys they weren’t doing so great. These two have put up amazing numbers that have helped the Cowboys incredibly.

With the season coming to its half way mark for the Bucs this weekend, a 2-5 mark is not what any player or fan had envisioned. That being said reaching the playoffs after such an abysmal start is not entirely unheard of in the NFL.

The NFL like all other sports went through an expansion draft in 1995 allowing the Carolina Panthers to become an NFL franchise. Thus allowing the growth of one of the more underrated fan bases to be born. Although, I wasn't born early enough to see this franchise from the beginning I've been around long enough to learn the Queen city loves their Panthers no matter what! This franchise has been through it all the magical Super Bowl run with the cardiac cats 2003 and a few forgettable years most recently a 2-14 showing in 2010. It wasn't all lost because we were able to draft our franchise quarterback Cam Newton and bring optimism to the Queen City once again! Through all that this fan base has stayed loyal and are beginning to see consistent

Along with that strength though, comes a weakness. The history of the Cowboys is a history of excellence and winning which is hard to hold and be consistent with in the NFL. Winning three Super Bowl titles in four years is a hard mark to reach but ever since that accomplishment the Cowboys have been nowhere near replicating that achievement. The fan base was created through the great seasons of football that the Cowboys have

The rivalry between the Dallas Cowboys and Green Bay Packers are starting to pick up nowadays. Many also believe that they are two of the top teams in the league today and could meet in the playoffs this season. The Cowboys are holding a 5-1 record landing at the top spot in NFC division while the Packers are not far behind with a 4-2 record (3rd) in the same division.

Dallas cowboys stadium, also called AT&T stadium, is the largest domed stadium in the National Football League in Arlington, Texas, United States, which is city-owned and has a capacity of 85,000 seats with a telescopic roof. It is used as the base camp of Dallas Cowboys, a great sport club in the world. Except its major application – professional football, many other kinds of activities can he carried out in the stadium like basketball matches, soccer games, also Spartan games and motocross. The stadium was finished on May 27 in 2009.