Case Study : The Dance Dress Market Demand

"As the 1970's came to a close Canada reached an all time low with only nineteen percent of Canadians being employed in the manufacturing sector" (http://www.Canadainternationalbureauofstatistics/dominion/quart/dev/icj.html October 23, 2001).

Korra Dancewear to achieve their revenue goals more efficiently, as they can get an increase in

In 2003, they excess inventory that was “built up based on previous years of strong sales” (pg. 9). Their sales decreased by 1.6% which indicated that their expansion slightly bottomed out. After this, Kohl’s decided to start a new line of clothing to compete with the likes of Banana Republic and Perry Ellis. Their Apt. 9 brand was designed to appeal the middle class customer. In 2007, Kohl’s decided to offer more products online that were “not generally available in its stores” (pg. 9); these products include many home furnishings, dinnerware, electronics, and children’s toys. Later in the year, Kohl’s expanded its athletic department striking a deal with Fila. This agreement led to an exclusive deal to sell athletic “apparel, footwear, and accessories for women, men, and children” (pg. 9). Also, this deal is special as it gives Kohl’s a large amount of control over the Fila product line. The main part of this deal consists of Fila controlling only the manufacturing of its footwear and consists of Kohl’s controlling “the manufacturing, production, distribution, sales, and marketing of the FILA SPORT apparel and accessories” (pg. 9).

Canada fared much better than was expected while other countries throughout the world declined and fell into a recession. There are nine specific key indicators that are important to consider when talking about Canadian economy. These are employment, unemployment, composite leading index, housing starts, consumer price index, real gross domestic product, retail sales

Canada’s economy is currently growing and statistics show the economy is expected to continue to grow in the following years. In addition, consumer spending has increased and the housing market conditions have improved. The demand for oil and energy is at an all-time high and the demand is expected to increase through 2017. However, expanded a business into a new market also comes with high risks and potential losses. Major corporations such as Target have tried to enter the Canadian market, but ended up failing and losing profits. In this section, I will discuss economic conditions, business conditions, and risks.

On the whole, Canada’s economy is in leading position. Since the World War Ⅱ，the economy of Canada has got a rapid increase. Canada’s population has doubled in the past 40 years from 1940 to 1980, but the GDP went up more than 20 times. In 1997, the GDP of Canada is 227,000,000,000 dollars, and in 2012, the number increase to 1,563,664,000,000 dollars. Now Canada is one of the richest countries in the world.

As mentioned previously, Calgary business and economy relies heavily on the oil industry and the price that the oil is currently selling. In the late 1980s however the oil industry took a massive downturn. These downturns lead to high levels of unemployment throughout the city. Within recent years the governing bodies have significantly helped to diversify the aspects of the city which will contribute towards Calgary business and economy. This has surely helped as the Calgary culture is incredibly rich now and as times goes on more and more people are discovering the fun that can be had within the city.

Canada’s GDP per capita also fell by 3.7% within the same period. While both government expenditure and household consumption as a percentage of GDP increased (by 2% and 3% respectively), this potential positive was outweighed by a 6% decrease in foreign direct investments. The downturn in investment can mostly be attributed to a slowdown in the Canadian manufacturing sector, which is closely tied to the U.S. economy. Furthermore, imports fell from 32% to 30% of GDP and exports fell by a greater margin (from 34% to 28% of GDP), leading to an overall decrease in net exports. 75% of Canada’s exports go to the United States, specifically to major sectors of the U.S. economy including housing and business investment, both of which were badly affected by the

Current financial forecast states that Canadian economy will decrease slightly to 2.2% in 2008 and then rebound to 2.9% 2009. It is highly unlikely that the price for land in the prime area – Downtown Montreal will decrease. In a year we can revaluate this decision.

The condition of Australian fashion retailers have been under-serviced and underwhelmed when it comes to fashion choice, especially in affordable variety (Wells 2013). There are only numerous fashion labels are available to dress 23 million people. In addition, the price cannot be compared to international brands’; the volumes produced by big international retailers like Zara and H&M are to service global market, unlike Sportsgirl or Country Road who produce much smaller volumes.

What is SWOT and PESTEL analysis? SWOT analysis is the strategic planning method used to the strength, weaknesses, opportunities and threats in a business. And on the other hand PESTEL analysis stands for political,

“SWOT analysis is a method for analyzing a business, its resources and its environment. SWOT is commonly used as part of strategic planning and looks at Internal strengths, Internal weaknesses, Opportunities in the external environment, Threats in the external environment” (Tutor2u.net, 2015). PEST analysis studies 4 dimensions, same as SWOT. The factors measured in PEST are

SWOT analysis covers the strengths, weaknesses, opportunities & threats which a company is facing in its internal & external environment. Strengths & weaknesses fall under the internal environment of the company and opportunities & threats fall under the

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.