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Case Study The Hour Of Decision

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Through the years Billy and the team have most effectively used media through the radio program “The Hour of Decision” this was before his televised publicity. In 1950 two men wanted Billy to start a radio program, he didn’t believe he had the time so he brushed them off. Laughingly, however, Billy said that night at a crusade in Portland that if before he were donated $25,000 for that purpose by midnight he would comply. At the conclusion of the meeting $24,000 had been donated for the broadcast. When Mr. Graham returned to the hotel he way staying at, two donations of $500 each awaited him – both for radio.25

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