Case Study: The Movember Foundation

Each year, students orchestrate THON, a Penn State student-led philanthropic organization that raises money for Four Diamonds and Penn State Hershey Children’s Hospital. Throughout the year, students coordinate fundraisers and a 46-hour dance marathon to cover costs that insurance companies will not cover and attain funding for pediatric cancer research. At Penn State, I intend to be a part of this phenomenal organization. Within THON, I plan to continue my leadership through becoming a committee member. Fundraising is an essential component in any kind philanthropic organization; therefore, participating in canning weekends, becoming a committee member, and raising money. All of the money raised through THON benefits Four Diamonds at Penn State Hershey Children’s Hospital for groundbreaking research in pediatric oncology and medical support for families battling this devastating disease. Over the past 40 years, THON has raised over $127 million dollars to find a cure for pediatric cancer, the leading cause of fatal disease in children, which will impact the lives of those dealing with the effects of cancer and improve the overall quality of life for the

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

I will use many strategies to meet our goal. I will ask major donors to make gifts to our organization. Friendraising activities are essential to any fundraising effort. As people become more involved, they become more committed and their donations will increase as their sense of belonging grows (Weinstein, 2009).

Because this would be a charity event, there had to be a foundation or cause that all the profits would go to. It should be something that the people of Conant and surrounding areas could connect with and would be willing to donate to. If it is for a cause that the people believe in, more people would come to support the event, regardless if they are interested in the run itself or not. They would be willing to pay more for tickets if they knew that the money would be going to a cause that is near to their hearts. At first, the JDRF, Juvenile Diabetes Research Foundation, seemed like a good place to donate to. This was because there are quite of few people at Conant who have juvenile diabetes and the annual JDRF walk would be the next day, so it could be a good way to join this event to the cause and promote the walk. But soon after learning about an eighth grade boy who goes to Mead Junior High has brain cancer, I wanted to help and thought that this was a good cause to support. The eighth grader, Alex, is from this area and would have been a student at Conant. There are many people in this area that would support this event because it is a part of the community and they would want to help out. There are two main charities that helped this cause. The Be Positive Foundation, helps kids with pediatric cancer and raises money to provide financial and emotional support to families of children with cancer. And at

I look forward to improving my fundraising, I have not hit my goal within the last two years, but contributed to the whole day. This past weekend DM got to my emotions and made me want to be part of this

With hopes of reaching their $400,000 goals during Blood Cancer Awareness Month, LLS intends to use those funds to put towards their development of new therapies, drugs, and institutional programs. LLS also plans to continue their role as the voice for blood cancer patients and ensure that state laws and policies do not hinder patients from receiving the best medical care despite financial situations. Team in Training and Light the Night Walk are two fundraising campaigns LLS holds every year to increase awareness about the disease and organization as well as raise funds for future research and treatments.

United Way is a nonprofit that assists low income families in Austin. United Way was established in Austin in 1924. United Way Austin is located in East Austin and is known for its “You’re My Butter Half’ mural. United Way tries to improve the living conditions for low income families and provide them with the opportunities they need to succeed. They focus on three main areas in its efforts to assist the community. These areas are education, income and health. They work to ensure children have the resources and they receive the education they deserve. They try to provide families with economic opportunities, and make sure the families they work with stay healthy. United Way works with companies in the community to provide families with the

By donating, you can help us in deconstructing the social stigma surrounding women in STEM. Your donation will go directly toward covering operation costs of Fem4STEM - providing numerous young women with the opportunity to demonstrate their potential; become inspired, while inspiring others; and begin their journey in becoming the STEM leaders of the

Another month has passed at the Boys and Girls Club. As the mini-grant opportunity is approaching, James and I are interested and excited to possibly provide the kids with K'Nex building toys. Many of the kids are interested in these, and we are excited to have the opportunity to possibly provide the kids with their own set. The 'One Day Voices' also had their celebration party to celebrate their past performance. Overall, it has been a great month, and I am excited to see what's in store and we finish out the year.

I found a sled hockey team called the Boston Shamrocks. This a a nonprofit group because in it's description it clearly states that it's a free program for both the experienced and novice sled hockey player. It also meets the definition of nonprofit because it is for the relief of the underprivileged. Sled hockey is essentially the same as NHL hockey that you see on tv, but the major difference is that players use two sticks. This version of ice hockey is played primarily by people with lower limb mobility impairments and athletes are often either male or female, ages range from 15-60.

My daughter Morgan has been chosen to be a Hampton Delta Foundation Debutante. She will be presented to society on March 26th at the HDF 2016-2017 Red and White Cotillion. She is competing for the top scholarship. We are raffling off a Michael Kor purse retail value $328. Each raffle ticket cost $15. All proceeds from this raffle goes into the scholarship fund. I have attached a copy of the raffle flyer. If you are interested, please stop by room 102. Thank you and good luck.

Approximately one million people flood the streets of more than 300 participating cities to be part of this special, annual event. Each walker on your team will be asked to raise money to fund much needed heart disease research, as well as the American Heart Association’s education and advocacy efforts.

In an effort to support retired Olympic athletes with their hard work, dedication and determination to reach the podium, the company is very impressed with Hughes tireless effort in worthy causes and promoting physical activities. Hughes has donated $10,000 of her personal money to the Right to Play programs as well as $10,000 medal bonus to the Vancouver inner city school program Take a Hike to better assist at risk youth.

In 2003, two men called Travis Garone and Luke Slattery deciding to recur the fashion of moustache ("Movember History", 2015). They found 30 guys took up the challenge. Inspired by that conversation, Movember campaign officially came on board in 2004. Participants grow mustaches during the month of November to raise awareness of prostate cancer. “Mo” is Australian slang for mustache. Therefore, the term “Movember” is coined from the combination of “mo” and November. In the next year, Prostate Cancer Foundation of Australia (PCFA) became Movember’s first official partner and raised USD$880,192. By 2006, the campaign launched in New Zealand which raised 55,000 participants in two countries and $9.3 million AUD (Paine & Smith, 2015). In 2007, the Movember Foundation prompted expansion to the US, Canada, UK, and Spain. The campaign expanded in 21 countries in 2012. Movember reached a peek in November 2012 (Fig.1.). Movember is a annual activism that is still known by people in 2015. But till, it has a longer life compare with other social campaign such as ice bucket challenge.

In the maximization of its impact in the community, McKesson has aligned its signature volunteer programs with the funding area of Company’s foundation. Both of the programs’ main focus is cancer management, specifically giving non-medical direct services to needy cancer patients. The area is of great need, and it is linked closely to the core competencies of the Organization as a healthcare company (McKesson, n.d.). The McKesson Company has community days, which is the symbol of yearly all-employee volunteering event. In the community days, the workers take part in coordinated groups; volunteer their objects at the Company’s website being led by the volunteer