Case Study : The Panera Bread Company

1891 WordsOct 5, 20178 Pages
Penera Bread Company Case study Analysis Company’s Background The Panera Bread company was started in 1981 as Au Bon Pain Co., Inc. Established by Louis Kane, and Ron Shaich, the organization thrived along the east shore of the United States and universally all through the 1990s and turned into the predominant administrator inside the pastry shop bistro classification. Units were opened in the mall, shopping centres, and airport throughout the 1980s and 1990s. In 1993, Au Bon Pain Co., Inc. bought Saint Louis Bread Company®, a chain of 20 pastry shop bistros situated in the St. Louis range. Near 1993 and 1997 normal unit volumes expanded by 75%. At last, the idea 's name was renamed to Panera Bread in 1997 in every market outside St.…show more content…
In 2016, there are 2,024 bistros in 46 states, British Columbia, and Ontario working under the Panera Bread, Saint Louis Bread Co. and Paradise Bakery and Café names, selling fresh, authentic artisan bread. In 2016, co. ranked #4 in Fast Casual 's Top 100. Panera Bread’s Strategy Panera Bread’s strategy is “to give premium quality bakery and café experience to urban and suburban dwellers”. The company’s breads and baked products were a major basis for making them unique from its competitors. Prior to bringing that concept, owners did cross market survey and came to conclusion that people like quick service meal and high-class dining experience. Upper board members believed that success depends upon “being better than the guys across the street”. SWOT Analysis SWOT investigation is a procedure that recognizes an association 's Strength, weakness, opportunity, and threat. Company’s Strength • Word of mouth communication • Capable and efficient customer services • Offering price at affordable price • Distinctive menu • High quality fresh food cooked every day • Artisan and specialty bread baked daily • Bakery and café’s designing was pleasing and inviting Company’s Weakness • Other rivals have more popular name (Applebee’s, Starbucks, Mcd) • Insufficient layouts • Leased Land • Long waiting time for customers Company’s Opportunity • Open more outlets-Currently operating in United States, Canada and District of B.C and Ontario. • Menu

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