Case Study : The Pulucci Tech Consulting

Communication is extremely important within an organization. "To understand work and organizations in today's changing global environment, we must look both at what's going on inside the organization and at the larger culture in which an organization operates" (Cheney, Christensen, Zorn, Ganesh 2011, p1). Communication enables an organization to begin a dialogue to create awareness, understanding, and appreciation for the firm's strategic goals, ideally resulting in the satisfaction of the interests of both the firm and its environment (Schultz, Hatch, Larsen, Van Riel 2002) . This paper will analyze the communication effectiveness of Chickasaw Nation Industries, Inc. (CNI).

When I went to work for Wells Fargo and Company nearly 16 years ago, I went based on the little I knew of the company at the time. My impression was that Wells Fargo and Company was exactly what I was seeking in a company. I felt they were a company I could build my career with. I saw Wells Fargo as an institution I could join for my personal and professional long-term growth. I knew the company as the image of the stagecoach and I saw what others see when they look at the company. The image of its stagecoach represented an aged and stable company with a strong reputation as a prosperous and growing yet conservative

Key concepts such as getting an audience 's’ opinion on products and/or companies is essential for keeping a relationship intact between the public and a company. On page 9 of The Martha Rules, Martha Stewart (Stewart) explains the importance of having an audience trust a business and how engaging with the audience brought a better relationship with a company and the public (Stewart, 9). An example in life is from the new Amazon football television program, Amazon gains daily customers and with their trust, the customers will pay for the football program to save money on watching the game rather than on television or in person (Novy-Williams). Amazon is gaining trust from their audience and

It is the company’s obligation to recognise and work towards the legitimate interests of its stakeholders but some practices seemed to deviate from that viewpoint. Key management personnel share reduced from 11.5% to 7.3% in 2015. Anchorage’s usage of earnings management and manipulation to influence market opinion worked against the code of ethics and is subject to senate inquiry. The company’s poor corporate strategy promised that

The Formula for Credibility is Competence, Caring, and Character (Cardon, 2013). Each plays an essential role in establishing credibility. The center of effective business communication is credibility. Competence relates or refers to your proven set of skills needed to accomplish business tasks (Cardon, 2013).

Honesty: When communicating with the public on behalf of a company or organization, it's crucial that public relations professionals are honest. This means providing accurate and truthful information.

Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good

The customer’s stakes are to get the right service for the money they paid, to get good quality and to be treated honest and fair. But in this case the customers are not getting the rebates that they should be rewarded. Furthermore the stakes of the federal government are that the company PwC can pay the taxes and acts legally and ethically. However, the federal government was not only lied to about speculations and regulations, but they were also lied to as the customers themselves. Moreover the stakes of PwC are that they can keep on the market with the other companies, that their employees are motivated and make a good work, that their company is creditworthy, so in other words liquidity is given, that they have many customers and good conditions for suppliers. The stakes of the partners in business are that they want to know how the competitive company PwC is in the market and how big their market shares are. But the other businesses are getting tarnished. At last the employee’s stakes are to work in a nice working atmosphere, to get fair wages and also to be treated honest and fair.

These stakeholders might be concerned about their position, because this organization decision will affect their relationship with RadioShack. They might be concerned will they get benefit from Edmondson firing. Maybe radio shacks decision will harm stakeholder’s relationship with it. Also, their concern can turn into conflict, because stakeholders don’t trust Radio Shack. If this kind of unethical behavior rise in a company then stakeholders will not trust an organization so it can create a problem, and that will give a bad impression to an organization. Employees are also stake holders. Unethical behavior will also give a bad impression to them. So employees will not trust to an organization. They can leave the job, so the company can face a lack of workers. However, we can say that unethical behavior is always bad for an organization.

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

It is important for the company to maintain healthy relationships with its stakeholders so is to continue growing at the same rate. In the past, Roach has faced several issues in regards of maintaining relationship with the stakeholders of the organization that further include media reports and they have many issues due to misinterpretation and miscommunication. It would be beneficial for Roach to avoid previous mistakes in regards of his stakeholders that company made and increased the level of communication with the media to increase the organizational knowledge among them (When Supply is of Public Interest: Roche &, 2009).

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR