Case Study : The Queens Head Hotel

1633 Words Dec 15th, 2014 7 Pages
1. Introduction

The Queens Head hotel is located in Barnstaple, and is one of the ten hotels owned by Giles-Gash family, all located in South West of England. The hotel has 50 bedrooms, a restaurant with 50 covers, function room, bar area and a leisure complex.

Walker (2013) states that the philosophy that the owner of the restaurant uses should be a ‘kit’ of morals, ethics and values that make the business unique. The hotel’s restaurant concept was changed from Stirrups Brasserie to Giuseppe’s, an Italian themed restaurant. The youngest son of the Giles-Gash had the idea of the new concept, so for the last year he managed the business. In case of success, he would manage all the hotels’ restaurants of the family. To check the position of the restaurant and its performance, the owners asked for a review.

The only way a concept of a food and beverage operation can be successful is only if the guests are the main priority.(Walker,2013).

Therefore, the aim of this report is to find six key strengths and weaknesses of the business, critically evaluate the restaurant and discuss the budgeting position. Moreover, recommendations will be made for the food and beverage operation and an advice for the conversion of all other restaurants owned by the family to a Giuseppe’s group will be given.

2. Key strengths and weaknesses of the food and beverage operation

Davis et all. (2008) believe that a good management tool that can be used to offer a detailed and easy-understanding…

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