Case Study : ' The Sphinx Like Strategic Initiative Pursued By The Grocery Retailer Trader Joe 's `` Essay

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Executive Brief: Ager and Roberto’s case study on the sphinx-like strategic initiative pursued by the grocery retailer Trader Joe’s, both expounds and upends the strategic tool-kit crafted by Jared Harris and Michael Lenox. For this very reason, Trader Joe’s story encapsulates what –to this writer–could well be called the credo or capstone of strategy: if competitors can nimbly replicate a firm’s course of action; that precept did not hold a formidable competitive advantage. In the year 2013, when the case finalizes its analysis of the grocery industry, Trader Joe’s has set the precedent for unparalleled CAGR (for the grocery industry) and consumers’ demand for continued store expansions. The axiomatic challenge faced by Trader Joes is quite the opposite than that of its competitors, struggling for margins and shutting down stores across the United States. Trader Joe’s must devise a way to appease the overwhelming demand that exists for the retailer, while maintaining its fundamental values that gave rise to its success. To begin ungirding the formidable strategic initiatives behind Trader Joe’s success, this writer believes it useful to point out what he believes to be the bedrock of the organization. This, is the seamless and firm internal and external alignment of the firm’s values, capabilities and opportunities. It is remarkable that a company which developed without a logo plastered across its products or single sign with the company name in its initial

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