Case Study: Tivo Underestimated Its Impact On The Market

It has become so common in our life that there is at least one television in every home. They have become an inevitable part of our lives. We have to admit that we live in a consumption society where we are always surrounded by technological devices. For instance, while we are sitting at home, we watch television shows, series and TV commercials in general. While watching it, we spend less energy than we spend while sleeping. We do not use our imagination because it is all ready and complete in it. The television affects us with its so-called beauty and supervising our lives by telling us what we should do and not do. Almost all of the things shown on TV are enforcing people to want, to consume or act according to the ideas on it without questioning. On the other hand, it blocks the communication between people because it is so absorbing that we cannot even turn our eyes from it. Hence, we start to behave and think only for ourselves. It drags the society to be an individualistic one where everyone seeks for his own pleasure and be selfish all the time. We are being pushed to create unnecessary needs and wants. Some may think that we can shut television down any time we want and stop its effect on us. However, as it is some kind of addiction, certainly people will not be able to get rid of them right away. Some see it as their “family” which may sound creepy but even if one will

The advent of television also caused a great impact in the American society that brought huge changes in the economy. American families during the 1950s started to replace radios, newspapers, and magazines as the leading media entertainment with televisions. They became common for families to unite and watch TV shows at noon. “Television as a product itself influenced the economy, creating what quickly became an essential household item. By 1957, over 40 million TVs were in American households”. Fundamentally, television altered how Americans utilize their free time, but economically there was even a major impact. Businesses around the country started to use the TV for advertising and marketing to sell their products easier. TV commercials

With all honesty I don’t watch commercials all my shows are either pre-record, I own the box set, or watched on Netflix. I am not much of political or news person the way I get my news is through social media or through watch my two talk shows. In my household there is six of us there is someone always watching TV, I personally love television shows I would say I watch at least 7 hours of TV a day not all at once but sitting down here and

In the book, The Worst Years of Our Lives, Barbara Ehrenreich describes the current American response to the modern television. She believes that television had changed overtime as over a decade ago, a majority of things shown on television were things people could do themselves. Today, however, television is full of violence, close-range shooting, racing, etc. This worries her because today's people are unable to do what they see on television and eventually become "couch potatoes" when they watch for hours at a time. Her belief is that there's no reason for a person to continue watching television due to the boredom and jealousy it causes.

It’s easy to hold the TV accountable as it is very addicting to people, much like online gaming and social media, but these things are only distractions to those with poor self-control or those unmotivated to do anything else. Television isn’t the cause of couch potato

Television is incorporated into my daily routine whether it is watching the news in the morning or a movie at night. When I watch the news in the morning I catch up on current events and other news. On the other hand. At night I watch movies for entertainment and enjoyment. Television is not just changing people into couch potatoes by watching “chasing fast cars, drinking lite beer, shooting each other t close range, etc.”, it also can be a daily tool to learn new things and catch up on current events.

Ehrenreich's observation is startlingly accurate. So why does one sit around on his starch-filled behind vegetating with a bag of barbecue flavored potato chips in one hand and a beer in the other? Simply because he can. He keeps watching because Gordon Ramsay's excessive shouts of “F****** hell!”and "You stupid cow!" amuse him. With entertainment available on thousands of different channels, it is no wonder the average American can spend hours on end held hostage by a pixelated screen.

Some negative health outcomes are attributed to television. There is that of becoming the “couch potato”, many of us base television around our lives, and some of us get lazy and spend too much time watching television which can result in health problems. Not only is watching too much TV and being sedentary a bad thing, but the overwhelming amount of advertising and marketing that we see on television causes an increase in intake of a range of unhealthy products. Each hour per day increases the risk of developing diabetes by 3.4%. A variety of other potential behavioral and physical effects exist such as poorer social relationships, less

As an individual who is looking to cut cable and pursue a streaming service, I believe that Hulu’s $39.99 Live Stream subscription, as described in the case, could be a strong supplement for pay TV. Although margins for this offering are predicted to be low, I believe that the development of such a subscription illustrates Hulu’s ability to complete market research and listen to consumers. This package indicated that Hulu understands that consumers want Live TV, but wishes to avoid costly bills and wasted

According to Giltin the answer is that this way commercials, promising glamour and success, work better. Media intentionally avoids depictions of les-missrables with which the public does not wish to identify. Show that do grant thw working class some screen time are aimed at establishing the sense of superiority of the middle and ruling class. Television will fool most of the people most of the time by giving them what they want in exchange for their passiveness and for allowing commercials into their living room and

Americans should watch less television because, it can lead to bad spending habits. Studies say “Corporations do not spend trillions of dollars in advertising hoping to influence Americans. they spend trillions of dollars because they know they will influence Americans.” Americans are spending over 6 billion dollars a year to just pay for the electricity to power their televisions, imagine how much Americans are spending for cable, Americans are sitting on their couches wasting more and more money every day and are basically throwing their money down the drain. Another reason why Americans should start watching less television is because of obesity. Researchers have done numerous studies, and used their common sense, and found that “studies

As a child, I was bright eyed and bushy haired, constantly wheedling to my mother about the television channels we didn't have. My parents wouldn't pay for Premium Cable with channels like Nickelodeon and Disney despite my frequent (admittedly dramatic) requests. I grew up watching public programming, reading all the books I could get my hands on, (and the occasional cereal box) and playing outside long after the sun left. Rarities like "Drake and Josh," and "Hannah Montana" were reserved for brief periods in waiting rooms at doctor offices where the TV would play idly until the checkup. I pounced on every opportunity, staring hungrily at the screen, taking in the forbidden dialogues and characters, so I could

This ties in closely to the problems they had with the “product” section of the marketing mix. TiVo was

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

Academics and practitioners alike agree that loyalty is an integral part of doing business. Few, if any, businesses can survive without establishing a loyal customer following. Surprising, however, in spite of its obvious importance to all businesses, relatively little is known about customer loyalty. Experts have struggled to define precisely what being a loyal customer means, and meager progress has been made in determining what factors lead to customer