Case Study : Toyota And General Motors

With the upcoming Presidential election, there is a very real possibility of big political challenges; as well as, major changes to international trade policies facing the American Automotive Companies. Political changes, locally and abroad, are having an effect on the automotive industry. Britain recently voted to exit the European Union; this event, which is being called Brexit, is having a ripple effect across the world. The full result of Brexit won’t be known for two years or more, but with the automotive industry having such a large presence in the U.K, an anticipated change is in full effect. In general, for the next two years, global automakers will need to pay attention to the market; be prepared for unanticipated changes; and ready for the possible need of contingency plans. This is especially crucial as negotiations take place between Britain and the EU. Ian

Starting from 2008, it is the number one automotive manufacturers and sellers in the US and around the world. Toyota is leading the automobile manufacturing, assembly and sales. The company uses a very efficient management style, the success of Toyota is related to its proficient marketing strategy. There are signs that the market has enabled the company to achieve a number of other factors that leading outstanding niche. The company’s market structure is not clearly stated. Some people might think it is monopolistic, due to the fact that the company is a dominant market participant in auto exports. In fact, Toyota’s differentiation strategy has made it monopolistic in the world, especially in the developing countries. Toyota is keen to see what their competitors are doing and make sure it reflects their way to ensure its market leadership in action.

This recession hits home with the automobile industry. During this current recession GM is facing the possibility of bankruptcy, but is hoping to be helped out by the government. History

This is a case study analysis on Nissan Canada Inc. (NCI) and its plan to move from a “make to stock” to a “make to order” process and the implementation of NCI’s Integrated Customer Ordering Network (ICON). Involved in the implementation of ICON, NCI is faced with several challenges in the conversion of its outdated ordering process to Manugistics, an Enterprise Resource Planning (ERP) system. (Hunter, 2007)

The Global Purchasing and Supply Chain division was responsible for streamlining the supply chain and the year 2013 was a good one for the U.S. automotive market as sales rose 7.6 percent to 15.6 million vehicles. This is a substantial comeback from the levels of 2009-2010 when severe recession forced the bankruptcy of General Motors and other automobile companies and caused many other automakers to lose revenue and profits hence reducing labor and operation costs by massive worker layoffs and downsizing by closing manufacturing plants.

Finally, Japanese auto companies had to increase their prices by 40%. Indeed, even though the yen appreciation already led to a small price increase for Japanese cars sold in the US (10% in 1986), this was not enough to preserve decent margins, and led instead to income drops.

Over time, it’s how we will build GM into the world’s most valued automotive company.”

One of the world’s largest automakers, GMC has it’s roots traced back to 1908. Also known as GM, this company is a United States-based automaker with its headquarters in Detroit, Michigan. After the General Motors Company was founded, it soon became known as one of the largest car manufacturers in the world. In 1909, the Grabowsky Rapid Motor Vehicle Company (GMC) joined with GM. The trade name GMC Trucks was first exhibited in 1912 at the New York Auto Show and registered with the U.S. Patent Office eight months later. The

GM has developed an Enterprise Demand Sensing Research Program to investigate methodologies and drive a collaborative decision-making framework. The program aims to improve the decision-making of the enterprise in procurement, manufacturing, marketing, sales, and logistics (Truss, Wu, Saroop & Sehgal, 2006). To enhance enabling technologies, GM places considerable importance on internal communication. GM launched some major efforts to communicate throughout the organization. These included roundtable discussion groups, and the training of managers

The major automotive markets were North America and the European Countries. Ford was well established in this geography. But the industry dynamics changed during the mid-2000s. The automotive industry showed a very low growth in 2006 and 2007. But the growth in Asian countries was close to 10%.

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

This study discusses Toyota, General Motors’ (GM), and Tesla Motor’s competitive strategies. These three companies are top leaders in the automotive industry, and this paper focuses on what their current strategies are and how they develop and manage their opportunities. The paper will also address what can impact these three companies, how they protect their company from competitors, and some recommendations for each companies.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

Q: 1 Why are Ford and GM entering the Russian car market now? Why did they not invest earlier, and why do they do not postpone investment until the market is bigger?

The characteristics of the global motor vehicle industry are a boom in certain places and a bust in others all due to economic conditions in different nations. Four years after tow of Detroit Michigan’s big three went into bankruptcy American car makers are going “full throttle” with sales in August hitting an annual rate that if substantiated can take them back over 16 million and that is a rate that was last hit before the economic crisis and 80% higher than 2009 when GM and Chrysler went into bankruptcy. The opposite is happening in Europe being in its sixth year slump now and with a weak economy, high petroleum prices and an aging