Case Study : Toyota And General Motors

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Industry Analysis Omid Ashrafi Aug 22, 2014 City University of Seattle Abstract This study shows Toyota and General Motors (GM) strategy based on SWOT. These two companies are top leaders is automotive industry and this paper it focus what’s their strategies and how they develop and manage in this competitive market. They both have effective competitive strategies to improve their infrastructures strategies and attack their challengers in many ways. This paper will focus on these two companies’ strategies, what can impact their companies, and how they protect their company from competitors. Industry Analysis between TOYOTA and GENERAL MOTORS The automotive industry typically produces cars, including electric cars, in assembly…show more content…
Also, Western automakers moved their production facilities to these countries due to their low cost labor. Over the next five years, economies are expected to continue their growth, and demand for vehicles. In the Western countries are also expected to have growing in automotive industry revenue from 2.5% to $2.6 trillion over the next five years to 2018. (Ruiz, 2014) World price of steel. Steel is one of the main elements in manufacturing in the automotive industry and changing the steel prices has more pressure to manufacturers to be more efficient in their product line and due to this reason. Therefore, it was a reason for them to lose their benefits. Steel price was changed during the past five years due to the economic situation. Steel prices are expected to decrease during 2014. It shows, there is more opportunity for car manufacturing to increase their product line. (Ruiz, 2014) Automotive industry forecast. Today, all countries like a chain and they are related to each other. For instance, in 2008, when the United States went into a recession with the financial in housing crises, other western countries follow it. Car and light truck in automotive industry was one of the industries which fell their benefit by 12.4% in 2009, however, it recovered in 2010. In addition, natural disasters like the earthquake-tsunami in Japan and floods in Thailand was the other elements to limit for global
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