Case Study : Toyota Motor Corporation

Toyota is the world’s largest car manufacturer beating out Volkswagen, BMW and Daimler. They had double digit gains in April of 2014 delivering an impressive 13.3 percent more automobiles than April of the previous year. Despite the recall debacle that happened, they have been able to hold the No. 1 spot this year (Le, 2014). Toyota has numerous comparative benefits over their competition. They have a solid working model that produces high margins, a strong international brand that is known for quality and a business model that permits them to produce multiple car models for a very low amount of money while doing it at a fast pace and producing the best quality.

Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world. Main products are a passenger car, truck, bus, RV etc. The company headquartered in Toyota, Aichi, Japan which employed 300,734 people worldwide and was the third largest automobile manufacture in 2011 by production behind General Motors and Volkswagen Group. Toyota is the eighth largest company in the world by revenue (around 200 billion USD) in 2011. The company reported it had manufactured its 200million cars in 2012.

Toyota Motor Corporation is one of the Japanese automotive manufacturer that headquartered in Toyota, Aichi, Japan. The history of Toyota began in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobile under the direction of Kiichiro Toyoda, the founder’s son. Toyota Motor Corporation have use code of conduct, corporate social responsibility and sustainability policies for their firm daily operations.

Toyota is one of the leading manufacturers of vehicles in the United States and across the globe. Toyota is ranked #55 in Forbes, World’s Biggest Public Companies, and capturing sales of 202.8 billion and a market cap of 137.8 billion as of March 2011

Ford Motor Company was founded in 1903 and is based in Dearborn, Michigan. The company develops, manufactures, distributes, and services vehicles, parts, and accessories worldwide. The automotive company offers vehicles primarily under the Ford and Lincoln brand names. Ford markets cars, utilities, trucks, service parts, and accessories through distributors and dealers in North America, South America, Europe, Turkey, Russia, and the Asia Pacific region. Ford Motor Company also sells vehicles to dealers for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments, as well as provides maintenance and repair services. The Financial Services sector offers various automotive financing products to automotive dealers. This sector provides financing products, which include retail installment sale contracts for new and used vehicles; leases for new vehicles to retail customers, government entities, daily rental car companies, and fleet customers; wholesale financing that comprise loans to dealers to finance the purchase of vehicle

Toyota is one of today's top quality car manufacturers in the world. What first started out as a spin-off of Toyoda Automatic Loom Works, one of the world’s leading manufacturers of weaving machinery in the 1930s, Toyota Motor Corporation Ltd. now produces more than 5.5 million vehicles per year or the equivalent of one vehicle to every six seconds - making it Japan’s largest car builder and the world's third largest manufacturer of automobiles in unit sales and in net sales.

Toyota is a Japanese automotive manufacturer and was founded by Kichiro Toyoda in Aichi, Japan. Toyota has been listed as one of the largest auto producers ever since 1937. Toyota is well-known for its high technology and quality in producing their products. Toyota Company has been seen to keep on evolving and entering distinct national market to maintain its competencies as a high end automotive manufacturer.

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

Toyota Motor Corporation is a Japanese car Manufacturer organization headquartered in Toyota, Aichi, Japan. It was established by Kiichiro Toyoda in 1937 as a spinoff from his dad 's organization Toyota Industries to make cars. Three years prior, in 1934, while still a branch of Toyota Industries, it made its first item, the Type A motor, and, in 1936, its first traveler auto, the Toyota AA.

The Ford Motor Company fell into a trap of greed that resulted in the loss of many human lives. Before the disaster of the Pinto fires, Ford had a reputation as being the safety pioneer in the automobile industry with additions such as the seat belts even raising awareness of their safety. However, as the invention of small cars began to take emerge Ford began to lose market shares to the foreign market causing Ford to construct a small compact to satisfy this emerging market. Ford’s stance on “safety doesn’t sell” resulted in over 400 burn deaths. The cases involving the explosion of Ford Pinto 's due to a defective fuel system design led to the debate of many issues, most centering around the use by Ford of a cost-benefit analysis and the ethics surrounding its decision not to upgrade the fuel system. The issue is should a risk/benefit analysis be used in situations where a defect in design or manufacturing could lead to death or seriously bodily harm, such as in the Ford Pinto situation?

There are two types of people in the world: people who love Ford vehicles, and people who hate Ford vehicles. If you knew me personally, I am not in the love Ford group but I can recognize a great organization when I see one. I met my husband about twelve years ago, I was eighteen years old and in the car with a friend of his that pulled over to say hi and we ended up talking for hours that day. He finds it funny that the one thing I remember from the first time we met was our odd conversation about his grandfather working for Ford. I may have made a sarcastic comment about the Ford in his driveway and his debate was entirely about how his Grandfather has worked for Ford for many years and how amazing they treat him and his family. That 's why a place earns the title of best place to work; happy employees that feel they are supported and treated fairly is so hard to find now.

Toyota Motor Corporation is an extraordinary Japanese automaker organization, which is one of the best driving auto makers on the planet; it 's headquartered in Toyota, Aichi, Japan. The organization was established by Kiichiro Toyoda in 1937. The owners of the company are Japan Trustee Services Bank (9.61%), Toyota Industries Corporation (6.48%), The Master Trust Bank of Japan (5.27%), State Street Bank and Trust Company (3.72%) and Nippon Life Insurance Company (3.54%). In March 2014 the multinational organization comprised of 338,875 representatives overall and, as of November 2014, is the eleventh-biggest organization on the planet by income. The products of Toyota are Automobiles, luxury vehicles, business vehicles,

Ford motor company has been business for over a hundred and ten years. Ford also has a manufacturing arm, a credit business and dealer licensing. Additionally the company operates in Europe, North Africa, the Middle East and Asia. The segment is divide into categories for Ford North America, ford South America, Ford Europe and lastly Ford Africa and Asia-Pacific (Ford Motor company: Automotive, 2014).

Since 2009, Toyota Motor Corporation has struggled with defects in its vehicles (Hamilton, Kuwahara, & Sandlin, 2013). These defects have resulted in lawsuits and increased attention from the National Highway Traffic Safety Administration (NHTSA) (Hamilton et al. 2013). In attempting to counter the damage to their reputation, the company made public statements which were poorly-received (Hamilton et al. 2013). The company’s mistakes are well-documented, and can be reviewed to discern more effective courses of action for others facing similar situations (Hamilton et al. 2013).

Toyota Motor Corporation, or Toyota in short, is a Japanese automaker. It is the world's second largest automaker behind General Motors [http://www.hino.co.jp/e/pressrelease/press.htmhl]; however it ranks first in net worth, revenue and profit. It is also the only car manufacturer to appear in the top 10 of