Case Study - Trap-Ease America Essay

1522 Words Oct 19th, 2011 7 Pages
Q 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it?
A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America will have to first find out the actual needs and wants of their potential costumers which i think should not be limited to only women, they need to find out if the customers actually need a product with these many additional
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Although the selected target segment is a good start for the product but it is better to target other market segments too because it would help with the firms profit and growth. They could target the following market segments. Animal lovers as this product does not really kill the mouse and it also is less of a threat to the other animals they have as it wont snap like the traditional mouse traps on the paw, tongue or any other body part of the pets. Corporate business, restaurant and warehouse owners as this product has a high quality level and is more hygienic and does not create a mess so it is much easier to have Trap-Ease in the office or restaurant. Families with children as the parents wont have to constantly worry for the child since Trap-Ease does not require and kind of poison so it safe for children to be around.

Q 3. How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?
A 3. The company has featured Trap-Ease it in two magazines: People and Good Housekeeping and plus Trap-Ease has won the Good Housekeeping Seal of Approval, and beat out over 300 new products at the

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