Case Study : Troon Golf And Private Club Management

1527 Words Oct 14th, 2014 7 Pages
Title of Case: Troon Golf
Date: October 13th, 2014
Name: Krishna Chaitanya Bezwada
Critical Facts:
• Headquartered in Scottsdale, Arizona, Troon Golf is one of the world’s leading pioneer in upscale golf courses and private club management. Spread across 32 states and 32 countries and housing 190 golf courses, it is coveted as the largest golf management company in the world. (Fortinet - Troon Golf, 2010)
• Troon aims to provide outstanding guest and member experiences through personalized service, consistency and by not compromising attention to detail. They also offer a very sophisticated, systematic and professional approach to private, daily-fee and resort golf facility management. (Troon Golf, 2014)
• Troon believes that a quality golf experience is not just defined by the golf courses playing surfaces. They view that guest service and satisfaction, with an excellent food and beverage experience play a critical role in the success of a golf club, and thus strive towards providing these to its customers. To complement this belief, Troon recruits associates who are knowledgeable in both golf industry as well as the hospitality industry. (Troon Golf, 2014)
• Troon Golf has received several accolades from leading golf industry publications, viz. Golf Digest, Golf Magazine and Golf Week Magazine wherein 36 of its golf-courses received ‘Top 100’ rankings. (Fortinet - Troon Golf, 2010)
• Being spread over in so many countries, Troon had a very strong IT infrastructure to…

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