Case Study : Troon Golf And Private Club Management

Companies currently operating within the golf industry, specifically Calloway Golf, must change their current marketing approaches and strategies to withstand the recession and threats facing the industry. Although Calloway has a strong R&D department that tends to remain competitive with products and technology, there have been little results in reference to scores. It is imperative that if companies are going to market a product that will help golfers drive further and straighter that the results depict this so that not to damage the brand name of a product. Secondly, due to the decline in equipment sales and the number of golfers, prices are dropping and companies are outsourcing to maintain the volume needed to remain competitive. Companies must be cautious and aware so that counterfeiting may be reduced. This reduction would also allow companies to reduce their pricing and have more sales without the competition of these cheaply priced knock-offs. In the instance of

Their target market is an average golfer, but they should also target good and experienced players, who are the

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

This sporting and social event is one of golf’s greatest traditions, and it has a storied past as well as other things about it that are just plain interesting to know.

     Each part of the facility has it’s own distinct attitude. There’s a golf simulation section where customers can choose between 9 different upscale courses. They even sit in a clubhouse-like section when waiting for their next shot. The entire operation of the golf simulator is so successful it is necessary for the customer to make a tee time 1 to 2 days in advance.

The most flamboyant and impressive golfer in action today is Walter Hagen.This golfer from Rochester, NY.This man even has a nickname that is almost as symbolic as his golfing career,which is Sir Walter.Walter is bringing about an age of entertainment we have never seen before.He is redefining the way golf is thought about.Walter is throwing big parties aat the fanciest hotels around,he is even using limousines to drive to the tournament.He is even qouted saying”I never wanted to be a millionaire, I just wanted to live like one.”("Why Walter Hagen Was One of the Biggest Golf Stars of His Generation."About.com Sports. N.p., n.d. Web. 09 Mar. 2016.).

Our town is notable for having several interesting golf courses. For those residents whose interests lie in other pursuits, those courses are a waste of large quantities of otherwise useful space that could be better used to construct another mall or store. For the golf enthusiasts among us, however, the preponderance of courses is a delightful benefit of living in this otherwise uninteresting locale, where the only saving grace is the plentiful supply of interesting people.

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

Callaway Golf Company is considered a leader of the golf equipment industry through its development of technologically advanced golf clubs that compensated for the most amateur players with poor swings and helping them achieve a better golf game with the introduction of Big Bertha in 1990 and launched Callaway Golf Company forward at great speed into notoriety of the golfing community (Gamble, 2000). This analysis will thoroughly dive into the many parts of the case of the Callaway Golf Company.

The founder, Ely Callaway’s vision is: “If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different form the competition, the company would be successful.” However, this vision is change from other company’s visions; the difference being that the price is not mention.

Unfortunately, the golf industry is out of balance with the number of courses (supply) outweighing the number of golfers looking to play a round of golf (demand). Course owners struggle to attract rounds. In order to stay competitive in today’s market, you need to have differentiators that set you apart from your competitors. This module enhances the golfer’s experience at those courses that have it and they have a decided advantage over the competition with all other things being equal. If you are looking to attract more rounds, use the Golfer Experience Module to make the round more enjoyable resulting in more rounds and revenue.

As can be seen through many prospectives, Club Med. showcases being quite advantageous, which was rooted by being the first entrant of the All Inclusive Resort market. The core strength of this business, and in almost all businesses are their front-line employees, is within their GOs staff. They are the individuals that create the family spirit, which makes for a comfortable, welcoming environment that are expected from the consumers to relieve them from their everyday stress. As mentioned in the case, the villages are designed in to optimized social interactions between GMs and GOs, as it is an emphasis so the company's goal to do so. We see this through buffet style meals, assigned roommates for single travellers, social events organized by GMs, recreational activities, and more. By encouraging these social experiences for GMs, allows for individuals to make new friends, but also adds to the idea of the Club Med. “Magic”. Without doubt, this is the driving force for repeat customers (for several years, approximately 25% of all new GMs became repeat customers).

Strengths * Public Course and Members * One of the largest golf courses in Northeastern, OH * PGA recognized accreditation * Private Equity Company * Club House and Amenities

The Wynn Golf Course is the only golf course in Las Vegas connected to a resort. The 18-hole, par-70 course is designed quite differently to the surrounding desert landscape with its lush greens and water features. Complimentary golfing equipment and shoes are available for those who cannot bring their own, as well as a caddy to help. As guests of the Wynn Las Vegas hotel, the price of using the golf course is included in the hotel stay with full use of restaurants and other dining facilities in the hotel.

According to Magnini, Earl, and Sharon (2003), “fueled by the proliferation of centralized reservation and property-management systems, hospitality corporations accumulate large amounts of consumer data.” Through the conservation with Mr. Mazlan, we know that KT Golf Resort had collaborate with other golf resort such as Kuala Lumpur Golf and Country Club, Jasin Golf Club and so on as one of their promotional