Case Study: Twilight Saga vs. Twilight Beer

“It is an extraordinary thing to meet someone who you can bare your soul to and accept you for what you are”, this is a quote from Edward Cullen in the movie Twilight. The Twilight movie series focuses on Bella and Edward’s love life and what it entails. These movies came out from 2008-2012. In 2009 the CW came out with the hit television series The Vampire Diaries, which focuses on Elena Gilbert and her life along with the Salvatore brothers. Both series originated from a book series and have been a popular source of entertainment for years. The Twilight movie series and The Vampire Diaries television series both have similarities and differences that revolve around the main characters, content, and story line.

It’s easy to compare Twilight and The Vampire Diaries, partly because they do have similar premises (teen girls in love with vampires attending high school.

Trademark rights can be acquired by being the first to put the mark to use in commerce

Topcat’s “My Trip with Tripper violates Woody’s right of publicity and the Lanham Act, because Topcat is using Tripper’s plaintiff’s character and likeness for Topcat’s purely commercial purposes without consent, and he is using Tripper’s trademark in ways that imply Tripper’s endorsement of Topcat’s poster. Thus, Tripper should be afforded a permanent restraining order to prevent Tripper and AND1 from selling the poster, and he should additionally be awarded the monetary damages for the losses from the inability to secure other endorsement deals and a poster agreement with Panini due to Tripper’s damages reputation that resulted from Topcat’s

This case is about Amsterdam Brewery, which produced over 20 different craft brews, each with its own brand name. Jeff Carefoote was the owner and president of Amsterdam Brewery wanted to decide on promotional strategies that would increase its profitability and grow company’s brand. The company was also experiencing operational capacity issues due to continuously increasing demands. As a result, Carefoote had decided to invest in capital expansion to increase Amsterdam’s brewing capacity. Several problems were created like The Ontario Craft Brewers Organisation didn’t promote craft breweries because its laws were not supportive for craft breweries. After that, in order to increase brewing capacity, Amsterdam moved operations to midtown Toronto and the high capital costs for expansion made Carefoote hesitate. Moreover, the brewing time was also connected to the beer’s retail selling price because some beers required more complex processes that resulted in higher costs and higher selling prices.

The Lanham Act defines a trademark as, “any word, name, symbol, or device, or any combination thereof” that is used by the holder of the mark to distinguish the holder’s organization or goods in the marketplace. Both the courts and the U.S. Patent and Trademark Office have interpreted this and have given trademark protections not only to images and names, but also to colors, sounds, and even scents. Since trademark law aims to protect the general public from confusion about the origin of goods and services in the market. A strong symbol or design and color with the trademark holder’s product or organization. This particular symbol will allow the general public to quickly identify which prevents confusion and deception about the corporation or entity behind the symbol and connects it with any positive public perceptions associated with the mark. So yes she should be able to trademark “For The Cure” and the color pink but only on a

The Lanham Act defines the term trademark to include “any word, name, symbol, or device, or any combination thereof . . . to identify and distinguish his or her goods . . . and to indicate the source of the goods, even if that source is unknown.” The United States Patent and Trademark Office and the U.S. federal courts have interpreted the definition liberally allowing a breath of nontraditional marks to be registered if it.

A.1 sought to introduce and launch a new poultry marinade item, and was planning to continue an aggressive marketing campaign against its competitors. However, marketing the new poultry product was a failure and A.1 had to reassess its strategies regarding the launching of new trial marinade brands. The major challenge that A.1 based however was protecting its market share, and brand integrity by counteracting though bold launch of a new steak sauce product by Lawry which was cheaper, and very similar to the A.1 product. Lawry Steak Sauce was one dollar less than A.1. Steak Sauce ($3.99 vs. $4.99), and the Lawry product were 11 ounces whereas A.1 was 10 ounces. Lawry’s product was also similar in taste, texture and packaging as the A.1 product which also presented a serious problem for A.1. Added to this was the fact that Lawry introduced its new product live on an interactive cooking show which gave the product an extra media boost. (Kerin & Peterson, 2011, 634)

Different depictions of vampires are commonly exhibited in vampire folklore in past and present literature and film. The diversity of different variations of vampire legends are prominently seen in most literature, but the main ideas and attributes are generally the same. This is not that case when focusing on specific novels discussed in class. The novels I Am Legend by Richard Matheson and Fledgling by Octavia Butler are two contrasting works of vampire folklore. The novels are about different societies of vampires. They both emerged in different ways, the survive and feed in contrasting ways, and they both represent completely different forms of vampires. This essay will examine the characterizations of the contrasting the vampire species in both I Am Legend and Fledgling, as well as, investigating how these different species of vampires relate to human species.

In vampire literature, there is always a mortal female willing to risk her life to be with a vampire. These females are willing to do anything to be with these immortal creatures for a lifetime of endless love, regardless of the danger. Is mortal love not enough anymore? With vampires, they seduce their prey in order to feed. Vampires intrigue women with love, sex, romance, and most importantly mystery. Vampires are much more desirable then mortal men, even though they can potentially kill you. Their love is endless compared to mortal love.

Case 8.3 specifically deals with a business called Whitewater Brewing Co. Whitewater Brewing, as its name sounds, is a manufacturer of alcoholic refreshments, selling its brands to various consumers. The article in particular focuses upon a specific Whitewater product, Rafter. Rafter is being targeted to match other similar products that are bottled in a 40 ounce size. The unfortunate part is that these 40 ounce size refreshments are not only popular with inner-city teenagers but in the area where Whitewater sells these 40 ounce

The legend of the vampire has emerged countless times within human imagination over the past few centuries. The first available representation of the mythical creature in prose fiction can be found in John Polidori’s “The Vampyre” (1810). It was not until eight decades later that Bram Stoker popularized the existence of this figure with the publication of “Dracula” in 1897. The folklore of the vampire has come a long way since and can be found in today’s popular media more frequently than ever before. However, with due course of time, the representation of the creature has taken alternate routes and today’s vampires are noticeable different – socially and physically – from their predecessors. One effective path to trace this

Do you prefer The Vampire Chronicles by Anne Rice or The Twilight Saga by Stephenie Meyer? This question can lead into a huge argument due to the opinions of who answers the question. A person can guess the answer by the age of the people. The older generation would suggest The Vampire Chronicles because it tells the tale of the “true” vampires, such as the human blood suckers that only comes out at night. While the younger generation would suggest The Twilight Saga because it shows that vampires can be like regular people. Although there are some major differences between The Vampire Chronicles and The Twilight Saga, the similarities are shocking.

Saxonville Sausage Company, a 70-year-old privately held family business, produces a variety of pork sausage products, thus already having a loyal customer base. Their Italian sausage, presently branded as Vivio, became part of the Italian sausage market in 2002, yet has experienced flat sales. Therefore, the company needs to increase their awareness, customer base, and sales with their Italian Sausage products. They must now determine an ideal name for their line of Italian sausage, and if they should continue nationally with the Vivio brand name, or create different tactics, including a name change, in positioning the product. In order to gain a clear

Beer Company 1 is a “national brewer of mass-market consumer beers sold under a variety of brand names” (pg. 120). As one might expect, this national company has “an extensive network of breweries and distribution systems and owns some beer-related businesses” (pg. 120). It also owns several major theme parks.