Case Study : Ua Environmental Analysis

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UA Environmental Analysis After thorough examination into Under Armour’s (UA) strategies, evidence suggests the company has experienced exponential growth lead by high-profile endorsements and exceptional product quality. Furthermore, after comparing key financial ratios and other metrics to industry standards, UA remains destined not only to be a leader domestically, but internationally as well. However, both external and internal assessments indicate the company’s financials pale in comparison to their main competitor Nike. For example, after examining the apparel and textile’s industry profitability drivers, a Competitive Profile Matrix (CPM) was conducted to determine UA’s strengths and weaknesses compared to their main competitor Nike, which produced weighted scores of 3.2 (UA) and 3.8 (Nike) (Global Edge, 2016; David & David, 2015). Additionally, an Internal Factor Evaluation (IFE) Matrix is provided to first identify UA’s internal strengths and weaknesses, rate the degree of success the company sustains in each factor, and weigh it against its importance as it relates to success within the industry (David & David, 2015). Therefore, the ensuing paragraphs expand each factor within each of the matrices and whether or not each factor represents a strength or weakness for UA. As depicted in Appendix A, it is imperative to first highlight UA’s exceptional growth in overall revenue, international revenues, and footwear sales, which has allowed to company to achieve the 62nd

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