Case Study: Uber

Uber Technologies, Inc. was founded in 2009 by Travis Kalanik and Garrett Camp as a way to solve their own transportation problems in the traffic congested city of San Francisco where it is still based and headquartered. Uber Technologies offers an on demand car service application for smartphone users that links drivers with people needing a ride. According to Jim Makos of Pestle Analysis “It brilliantly connects the transportation industry with technology via its ride-sharing app.” With the click of a button on the application you can summons a vehicle of your choice see your rate, pay

Low resources needed- Uber don’t own any single cars or expansion to different cities needs less investments and infrastructures are not needed for expansion.

Let us take a look at the strategies that it employed, leading to disruption in the taxi industry.

Competition in the industry is high, if the industry includes traditional taxi companies. There are many companies that offer ride-hailing and ride-sharing service, including Lyft, Sidecar, Hailo, Juno and Via. Lyft, which is the Uber’s largest competitor and offers almost the same service, is doing one-third of Uber’s weekly ride load and growing twice as fast as Uber by net revenue of $130 million in 2014 (estimated). Unlike the Uber’s low-key, restrained style, Lyft has implemented the aggressive strategy, which aims the bright, friendly style, as a market’s second leader. In addition to Lyft, many local taxi companies are Uber’s competitors that share the same market. And they are heavily protected by their

If the demand from these customers’ change, then Uber will be forced to evolve to retain the customer segment, while adapting to the new segment. According to Anne Freier, in her article “Uber usage statistics and revenue” on Business of Apps, Uber currently offers their service to sixty countries, have eight million users, and give over one million rides daily.1 By offering more specialized rides Uber is trying to gain a larger market share and customize the experience to their customers. They are continuing to expand

On this prepare I will talk about Uber and the sharing Economy. How Uber and sharing economy has connect and how the Uber company benefiting from this economic system. Also, I will try to discuss about greater worker flexibility and worker insecurity. What make us to claimed that Uber has a magnificent work flexibility and worker insecurity or does it add to a climate of worker insecurity? Or does it do both? If both, what is the predominate effect of Uber on workers? Is Uber’s ‘market-based’ model fair to consumers? Is it an effective way to eliminate market inefficiencies or is it a cash grab (or, again, both)? In the Uber. In addition to this how this Uber business have a positive and negative effects on other transportation system

The most vital opportunity for Uber is the disappointment of the public towards the conventional taxicab services. In China and India, there is over populace and individuals that are getting tired on using the open government transport. However, as Uber helps give a sort of security and the people gets their own personal space to travel around and does not need to drive themselves. In the Asian urban communities, there are less people taking traditional transport administrations due to longer waiting time or higher costs compared to Uber’s services. This is the reason why people are choosing Uber over traditional transports.

It is not realized what Uber's future is. Google Cars are a major danger to its prosperity. Uber ought to keep up its qualities. It ought to address the shortcomings found in the TOWS. The point ought to be to transform shortcomings into quality. The group must work and endeavor the open doors and keep away from the

For any brand to have brand equity, sustainability and overall success, the factors and platforms that it builds itself upon are of vital importance to achieve those goals. Uber is a brand that has an objective of building itself in a developing country with demanding consumers. In order for it to do so successfully it needs to clearly define itself with regards to the following concepts of a brand platforms, Brand Vision, Brand Mission, Brand Values, Brand Personality and lastly the Brand tone of voice. All these platforms transition into each other, this essay will explain each platform and incorporate each of them to how Uber can use them effectively in order for it to be profitable.

Uber is an American multinational transportation company. Its head quarter is in san Francisco, California. This company was introduced by Garrett champ. Co-founder of Uber Travis Kalanick in 2013. The company got seed funding of 200,000$ in same year and in next year the company got raised to 1.25million$. By the end of 2011 Uber had raised 44.5million$ in funding and in that year the company change its name from UberCab to Uber. The company got expanded into many cites, now Uber is in 396 cities, 56 countries, 6 continent world wid. The company Uber entered India in 2013. The investor for Uber are Goldman Sachs, Menlo Ventures, Bezos Expedition. The market share of Uber in India is up to 5%. Uber is valued 40billion US$ at present

The start-up initially started offering cab services in California in the name of “Ubercab”, which was started by Travis Kalanick and Garrett Camp in 2009. The company has been offering transportation facilities to its customers, where one with smartphone can book trip requests by using its “Uberapp”, a mobile application which is developed, marketed and operated by Uber Technologies Inc.

As Uber sharply grew its volume, Uber started to obtain massive data from the customers, which have been considered as extremely valuable resource nowadays. However, the Uber was criticized that they were not able to promise the data security. No matter how valuable of the data as resources of Uber, it obviously has become a major debate between Uber and Uber’s drivers. Moreover, think about the one of the largest capability of Uber have, is that Uber make its principle differ to the traditional cab company. Take drivers as an example, traditional taxi’s drivers are subject to through certain level of training, got certified. But for a UberX driver, those procedures are not necessary because of the Uber’s principle of ride-sharing. Under the protection of “sharing”, most of Uber’s drivers have never received scientific training, which has brought up a series of personal safety issues to customers. In 2014, rider James Alva reported that he was physically attacked by the driver, and call him a “dirty Mexican faggot”. The conflict among customers and Uber are restricting the development of Uber, and make Uber harder to balance the contradiction between itself as a ride-sharing company which has low control on the driver and all customers’ safety.

Uber Technologies is an American online transportation company valued at $68 billion. Individuals apply to be drivers for the company. The company facies itself more as a platform and less of an employer. Some of these applicants have cars they can use for the service. Applicants who do not own cars can lease or rent a car from, Xchange leasing company, Enterprise company, Hertz company. Customers are able to access the service of the company by the use to the internet or the use of the Uber mobile application. This application allows customers to submit trip requests, the software automatically sends this request to the nearest Uber driver, with the location of the customer. Uber service is offered in over 66 countries and 507 cities in the world. The application automatically

Like the guy who come up transportation system program they came up with a supporting new business model “that being taking over is transportation business such as LYFT in UBER, ACCESS in other program they being taking over city’s across the global the article talk about how transportation is needs it in it increasing ever year making the supply of the vehicles go hybrid to support the transportation system. In that why the best business to start with money is sale in cars new business models for hybrid firms is also high but it saving on gas in more. Because a lot of people take the bus still or carpool to work or just call a taxi but in LA I see people used hybrid cars to go to work. Now in days because all the traffic

This advantage has manifested with the Google 's businesses and is the reason why it continues to grow.