Case Study: Utilization Of Skycity Grand Hotel

In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.

It is easy to see that the text in this add strongly supports the authors credibility and character, otherwise known as ethos. The text describes the amenities of the hotel with many adjectives that suggest the MGM Grand is a top notch place to stay. The pictures also go along with the text to give the readers a better idea and actual picture of what they can expect at the hotel. You will not just get a regular continental breakfast, but you will have gourmet cuisine and fine dining. You should not just expect a mint on your pillow; they have luxurious accommodations for the whole family; such as luxurious suites. The MGM has more than just one pool. It has a 6.6 acre Grand Pool Complex. The use of these adjectives tells the reader that this is not just some normal hotel; it is the cream of the crop.

The affordable prices of rooms and hotel services are ideal for everyone visiting it. In-room conveniences that will catch your attention include microwaves and refrigerators and also satellite TV. Apart from other facilities, customers can also enjoy the facility of free

In the year 2000, The Ritz-Carlton Hotel Company paired with luxury real estate developer Millennium Partners to build a $225 million hospitality complex in the heart of Washington DC. This 300-room hotel was set to be the first out of a six-hotel deal between these two companies. The structure of the deal was that Millennium Partners would be the owners of the properties and The Ritz-Carlton would manage them.

A new room design has been introduced in new buildings, and newly refurbished hotels; featuring a new colour scheme and LCD TVs. In most hotels, there are double rooms, family rooms and disabled rooms. All rooms feature en-suite bathroom, free tea & coffee. A charged for wi-fi internet connection is available at all hotels.[13]

Stamford Plaza Auckland is owned by Stamford Land Corporation Ltd that is an investment holding company based in Singapore. Its business include investment and operations of residential and commercial properties, travel agency, trading services (World Market Intelligence, 2014). Stamford focus on its luxury hotel operation in Australia, Singapore and New Zealand. Stamford Plaza is under one of its brand name,

Every hotel – is a masterpiece. You won’t find two similar hotels, as all of them are

Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms

One of the main tasks of the enterprises of various forms of ownership and spheres of activity - the search for effective ways to manage labor to ensure the activation of the human factor and achieve the best production results. The company «Hyatt Hotels Corporation» is today one of the leading companies offering hotel services. The company, headed more than 500 hotels all over the world, is of great interest as an object of study of the corporate culture, because it includes a huge number of employees (more than 30 thousand people). Hyatt Hotels and Resorts are distinguished unsurpassed quality of services precisely because of its staff. At the heart of the corporate principles of the company have the task to give our employees

Stamford Plaza is situated in Central Auckland at the walking distance from the Viaduct Harbour. Stamford Plaza was established in 1995 by its parent company named as “Stamford Land Corporation”. Stamford Plaza is one of the largest independent hotel property in New Zealand. Stamford Plaza has created its significant presence across overseas. Stamford Plaza is operating its hotels approximately around the world with 2500 rooms, 2200 employees and residential assets. The Stamford Plaza positioned itself it’s and comes in between in the rating of 4.5 and 5 (Stamford Plaza, 2015). The Stamford Plaza has four restaurants. The indoor heated swimming pool, whirlpool spa, sauna and gymnasium offer leisure or business travellers a wonderful cityscape and harbour view. Stamford Plaza provides one of the best hotel recreation facilities in Auckland (Stamford Plaza, 2015). The hotel consists of 286 contemporary Predential and Executive guest rooms and suites. All rooms have a fresh ambient environment. Stamford has got 6 function rooms caters the needs of all the events (Stamford Plaza, 2015)

From the description of the case study, it seems that the reason lead the Portman Hotel to this terrible situation was that their HR policies were inconsistent with its strategies. The Portman Hotel's philosophy is that if they want their customers treated better, they must treat each other better. They also think the Portman Hotel is a place where they can make their employees feel satisfied with their jobs. Their jobs will be fun and they will fulfill their expectations. The employees will have the best work experiences. Besides, the Portman Hotel expects to be the best employer in San Francisco. They are willing to show their trust and pride in their employees. That's why the hotel considered their "associates" of the highest potential,

SKYCITY Entertainment Group Limited (SKY) is a leading entertainment and gaming business which has been a successful brand and has an iconic performance status since when the company first listed in New Zealand NZX in 1996. The core business of SKY is operating monopoly casinos in New Zealand (Auckland, Hamilton and Queenstown) and Australia (Adelaide and Darwin), alongside a variety of industry leading restaurants and bars, luxury hotels and convention centres.

The above graph shows the competitive market between China Lodging Group (HTHT) versus Hotels and Motels market which includes lodging industry at large. From the analysis of the data above, the current situation in China lodging industry is still dominated by five-star hotels.

2. Compare and contrast the general strengths and weaknesses of large, hotel chains such as Marriot and Hilton, bed & breakfasts, and Airbnb.

The hotels that we are writing about are The Ritz Carlton Singapore, the Intercontinental Singapore Hotel and the Marriott Singapore. Our main hotel will be the Ritz Carlton Singapore. We chose the hotels as they pose as prominent hotels in Singapore and they are also known overseas as well. Although they are quite similar, there are also several differences that can be seen as well. They are also very distinct in branding, and value their brands very highly. All three hotels boast amenities and services that will cater to a majority of their customers. As well as an experience that they believe we will value as customers.