Case Study : Valeant Pharmaceuticals International Inc. Essay

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Introduction Valeant Pharmaceuticals International Inc. (referred to as Valeant hereafter) is a specialty company whose goal is to improve the lives of people in need of medical supplies. As a result, they have developed, manufactured, and marketed a range of brand name, generic, and over-the-counter products and medical devices. They also focus on developing and introducing new treatments through R&D researches and whose headquarters are in Laval, QC and Bridgewater, N.J. (Valeant Inc, n.d.-a). For the purpose of this paper, I will give an overview of the company’s history and operation, its nonmarket environment and strategy, and formulate a conclusion and recommendation based on my research. Company History and Business Operations As mentioned before, Valeant is a speciality company that was formed through acquisition of other company. More detail information on its history can be found in the Appendix on page 10. Furthermore, Valeant current business operations offer a mix of prescription brands, branded generics and over-the-counter consumer products. Valeant currently serves the following geographic regions: United States, Asia Pacific and Africa, Latin America, Europe and the Middle East, and Canada and within each region it focuses on products specific to those regional markets. For instance, in the United States, they specialized in prescription dermatology, eye health, aesthetics, consumer products, gastrointestinal, oral health, neurology and other therapeutic
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