Case Study : ' Vanity Fair Is The World 's Largest Publicly Owned Apparel Company '

978 Words4 Pages
Vanity Fair is the world’s largest publicly owned apparel company started in 1899. It offers a variety of products such as footwear, jeans, bags, outerwear and sportswear. VF mainly operates in the United States and Europe, but is also expanding to developing countries like India, China, and Russia. In 2008, the company also recorded about $7.6 million of revenues. In 2009 there were a total of 700 brands stores focusing on the “Growth Plan” strategy. VF has several approaches it can take when it comes to its global supply chain strategy. The industry landscape has changed, where seeking low cost suppliers through the international community has been highly saturated and cost optimization has reached its peak. Chris Frasier, President of the Supply Chain International for VF Brands, is worried that the company’s current supply chain strategies will not satisfy the future demand of customers in Asia. Company is trying to establish close relationships with their suppliers in order to minimize the costs of production, and shorten the lead-time that occurs with its traditional suppliers. In past has used a combination of in-house manufacturing and traditional sourcing strategies. The company is considering a third approach to supplier relations that involve much closer cooperation and partnerships. Supply chain department of VF has come up with four alternatives one of them can be executed for its global expansion into the Asian markets. First to Abandon the third way,

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