Case Study : Walt Disney Company

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1 – Chapter One 1.1 – Case Study Background: The Walt Disney Company was founded on October 16, 1923 when Mr.Walt Disney signed a contract with Mr. Winkler for producing a series of Alice Comedy. Then the company never stop. Its first cartoon "Trolley Troubles" was released in 1927 whereas, very first “Mickey Mouse” cartoon was released in 1928 and it was also the first appearance of “Minnie Mouseon” on screen. Moreover, the first full-color cartoon "Flowers and Trees" was released in 1932 which won Academy Award. Donald Duck was appeared for first time in 1934 and “Mikey Mouse” color cartoon was released in 1935. Furthermore, "Snow White and the Seven Dwarfs" was released in 1937 which was The Walt Disney Company’s very first…show more content…
In year 1986 Apple Inc. provided its funds for the studio and Steve Jobs became its majority stakeholder. The Walt Disney Company purchased Pixar in 2006 at the valuation of $ 7,400,000,000 which made Steve Jobs The Walt Disney Company 's largest single shareholder. 1.2 – Statement of the Problem: Disney Animation Studios was founded in America in year 1923 when Walt Disney agreed on a contract with M.J. Winkler and signed it. Its famous cartoons Mickey Mouse and Donald Duck were introduced in 1930 's. Whereas, it’s very first feature-length movie "Snow White and the Seven Dwarfs" was released in 1937 which has been considered as a huge step forward for the company. Besides, its first live action movie "Treasure Island" was released in 1950 which introduced different ways of success and growth for the company. Walt Disney died in 1966 but The Walt Disney Company did not stop and moved forward. Figure1: Annual Revenues of Walt Disney (Watts, 2013) On the other hand, Pixar was basically founded in 1979 as a graphics group and was named "Lucafilm 's Computer Division". This company was doing very well and Steve Jobs realised its capabilities and potential in technology and innovation. Thus, Steve jobs purchased this company in 1986 and renamed it "Pixar". This company had potential and enjoyed successes by releasing different and innovative movies. "Toy Story 3" was the highest grossing animated movie by the company. Figure2: Annual
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