Essay on Case Study-Whole Foods

1284 Words6 Pages
1. Whole Foods creates a narrow market niche by catering to the special needs and tastes of the consumer, thus, creating a differentiation-based advantage over competitors. By taking actions to acquire Wild Oats, Whole Foods has gained the competitive edge in the marketplace.

2. Recent developments and conditions in the natural and organic food industry can put a strain on the vision and strategy that John Mackey first set out to accomplish. However, part of a good business strategy is to be able to adjust and change with development or restrictions by government standards.

3. John Mackey does have a good strategic vision for Whole Foods. He has the ability to grow the business with such profitability and foresee what
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This coupled with satisfied employees give way to everyone becoming loyal to Whole Foods. The company’s website has numerous videos of consumers boasting about the stores and remaining loyal to Whole Foods despite protesters for any given reason. There are also videos of employees explaining how good the company has been to them and therefore they remain loyal in the face of adversity.
John Mackey also plays on the importance of giving back to the community and helping those less fortunate than his loyal customers, helping the agriculture industry, maintaining good environmental practices, and giving respect to his trade partners.
The combination of these core values contribute to the company’s success.

5. Whole Foods, according to Exhibit 9 and 10, obviously is performing well from a financial perspective. The real numbers that tell the story lie in the years that follow from 2008 to the present. The stock prices in 2007 were $48.96. It took a drastic dip in 2008, at the start of the recession, were stock was $20.03 per share at the end of the fiscal year. It jumped a bit in 2009 to $30.49. The stock currently is $38.60 a share, still not where it was 3 years ago.

6. .From a strategic perspective Whole Foods is performing very well. Management has clearly defined the goals to grow the business making their vision a reality. They have created loyal customers by educating them on the healthier ways of eating,
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