Case Study Whole Foods

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Case Study assignment 1. What are the chief elements of the strategy that Whole Foods Market is pursuing? Fresh natural and organic foods and products with no preservatives or artificial ingredients. Promote healthier eating/lifestyle and increasing consumer knowledge/education of food safety, environment and how pesticides affect the land as well as the human body. 2. Is the strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry? Yes the Whole Foods strategy has worked well for the company. They have good products and seem to have happy employees who also obtain shares in the company. They do not have much competition only on smaller scales or small…show more content…
The store was small, the selection minimal and the prices were high. It seemed like the 7 Eleven of the organic food stores. These other stores provided from comparison also do not seem to have as many stores and/or the square footage that Whole Foods Market has. Whole foods seem to be on a much larger scale in location, product and store size then the other stores. And Whole Foods has also expanded to a few locations outside of the United States, where I saw no evidence of the other stores anywhere but a few locations in the USA. The company does have a winning strategy many people are willing to spend a few extra bucks to shop there for the better quality items that you get; the store outside of where I work is always crowded and many people I know shop there on a regular basis. I think the prepared foods and bakery is a big draw for people especially single people that want to eat good healthy/natural food, but do not have the time or need to cook the food themselves. Whole Foods prepared food section is an excellent option for them. Whole Foods Market® and Wild Oats Markets® are merging to better serve our shoppers who are seeking the very best in natural and organic products. 7 Sep 08 7. What recommendations would you make to John Mackey regarding the actions that Whole Foods ' management needs to take to sustain the company 's growth and financial performance? Appeal to a

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