Case Study : Wilson 's Bakery Cafe

As the rising District Manager for the new Dunkin’ Donuts stores, many factors must be presented, analyzed, promoted, and executed. Opening new stores requires innovative ideas, being ahead of the game with the newest trends, and stabilizing the stores for the least amount of turnovers. Managing stores also means maintaining respect while coaching is vital. This requires feedback on both upward and downward channels of communication. For the purpose of this paper, Dunkin’ Donuts will be assessed and evaluated based on its job and organizational designs, criteria for recruiting and

How the establishment was founded Richard Jezak and Harold Butler opened a donut stand in 1953 whereby it was labeled as “Danny Donuts. Butler’s affirmed pledge was “to offer the finest cup of coffee, create the best donuts, present the best service and remain open 24 hours in a day.” Presently, the donut stand is an eatery chain with a somewhat different title. Following Jezak’s exit from the present six store chain, Butler formulated and transformed the idea a year later from a donut shop to coffee shop.

In addition, Baked My Melissa‟s website supports local and national deliveries. Baked by Melissa’s Mission Statement: To provide dessert-lovers with guilt-free, bite-sized mini cupcakes (the size of a quarter) packed with a flavorful punch. Currently in its third year in the market, Baked by Melissa has created a niche for itself as the leading mini cupcakery that specializes in uniquely flavored mini cupcakes. Within that niche, Kumquat is the closest competitor but lacks the real estate and brand awareness that Baked by Melissa has so strongly built in such a short time. Baked by Melissa‟s competitors also include cupcake and dessert bakeries such as Crumbs, CupcakeStop, Sprinkles (which just opened shop in New York City), Buttercup Bakery and Magnolia to name a few. These bakeries bake and sell cupcakes as well as a variety of desserts with Crumbs being the most dominant in the market. Baked by Melissa‟s marketing efforts over the last three years, managed by Melissa Bushell‟s brother Brian Bushell‟s marketing firm VenueTap, have been highly successful in establishing a strong brand identity and awareness in New York City. Brian Bushell is also the CEO of Baked by Melissa and the primary financier of capital for the company3. Their marketing mix and strategy – a smart combination of high impact and low cost tactics - includes events, partnerships, guerrilla and grassroots marketing, social media and public relations. Now that Baked by Melissa has

The RemyCake bakery created a cohesive team and an established clientele and became a staple within the community. Their exemplary customer service and the charismatic presence of their founders created a unique work and customer environment. However, with the recent retirement of the RemyCake bakery founder, a number of issues have arisen. Our Task Force identified the origin of their organizational issues. The following summary addresses and provides solutions for the RemyCake Bakery’s issues of ineffective leadership style, lack of organizational hierarchy, under-developed employee training program, and poor communication at all levels.

Kroger would like to be included in the ACD for Anchorage. Which is currently in their Kroger-TeamCo and Kroger – TeamCo STEP portfolio. A little background on the Kroger/TeamCo relationship: Kroger, recently submitted a full redemption request to TeamCo (TeamCo is a FoF and the majority of their business is with Kroger). As a result, TeamCo has started the liquidation process and will no longer exist as of January 2018. However, the anchorage position in the TeamCo portfolios have always been in Kroger’s name, so there will not be a need for a transfer of ownership or beneficial ownership. Kroger is still needs to figure out if they will redeem, maintain or add to the position. In the meantime, they would like to be included to

Beth Veeder has stocked the new coffee shop very well with an ice maker, reverse osmosis machine, brand-new espresso grinder, espresso maching, mini-fridge, and will be featuring coffee syrup brand Stirling. The shop will be serving hot drinks, iced and blended drinks, and even

Marketing is a competitive field that companies outdo each other to make a profit. Café Campesino is a retail-based company that assists farmers to sell their products in a fair and profitable trade. The American coffee industry is that which is on growth with more than 64% of American drinks an average of a cup of coffee a day. The coffee industry just like other agricultural products is affected by a host of factors from climatic variations to fluctuation of prices. This paper seeks to look at Café Campesino's marketing plan in the coffee industry. The paper appreciates the effect

Doughnut Time (2016) is a Brisbane based company, specialising in a variety of premium desserts that capitalise on the use of social media, unique locations and offerings (refer to table 1). Despite desserts being considered non-essential, high levels of competition and healthy eating trends (refer to table 1), the business has successfully established itself within the fast food and dessert industry, which is set to grow in the next five years (Tonkin, 2016). The company has a distinctive vintage flair, yet modern take on doughnut names and designs, becoming popular on social media (Doughnut Time, 2016). It’s vintage vans and small ‘hole in the wall’ stores make the company sort after, and appear unique from a large number of competitors

Super Bakery, Inc. was founded in 1990 by Franco Harris, former Pittsburgh Steelers' running back. The company is a supplier of doughnuts enriched with minerals, vitamin, and protein as well other baked commodities to the primary school systems and institutional food market throughout the nation. Since it's a virtual corporation, the core strategic functions of the business are carried out within the company. On the other hand, the other activities of Super Bakery, Inc. are outsourced to a network of external organizations. The business in turn organizes the work flow of and draws together the external companies in this process. This helps the company to add maximum value while making minimal investments in working capital, fixed assets, and permanent staff. The outsourcing to a network of other companies has enabled Super Bakery to increase its sales at average annual rate of 20 percent.

Café d'amour has the best coffee and banana bread on Brown Street and in the suburb. The service and coffee are good.

Sprinkles, nuts, and coconuts are merely a few toppings that have helped kick start the new gourmet doughnut craze. Nancy Luna, staff writer of the OC Register, describes in her article “Gourmet Doughnut craze gets wackier with build-your-own ‘donut’ shop in Irvine” that the latest trend offers an irreplaceable twist by allowing customers to create specific doughnuts with a variety of toppings and glazes (Luna). Toppings range from fresh fruit to chocolate chips; in addition, yeast doughnut flavors include tiramisu, maple bacon, burnt pistachio, and crème brulee. Luna quotes, Fenny Yan, owner of the Irvine shop, poqetDonuts, “current trends allow diners to customize everything from tacos, burritos, to pizza. Why not a doughnut?” Yan interests

1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.

♦ Shift in focus from a wholesale bakery to a specialty retail bakery to promote and increase sales at the company's own retail outlets. The company emphasized the "HOT DOUGHNUTS NOW" feature as a response to customer feedback as well as a form of local advertising.

Overall, we can say that Krispy Kreme has still a strong position in the market. Although it is a smaller company with less financial backing, it remains competitive as its breadth of products appeals across all major demographic groups (including age and income). Its doughnuts have also stirred a cult-like following. Yet its recent problems in strategies (over expansion, unethical accounting procedures) and management could

Thinking in this product makes me want to have some of it. The first impression people might have when they see this dessert is that it might be an expensive and luxurious product because of its embellished packaging. It can be identified by the cute design of the box due to the fact that on the left of the box there is a sumptuous ribbon that its background color is a combination between dark cinnamon and lightly caramel, furthermore, the ribbon has the brand´s name sketched all around it. The theme color of the whole box is pearly white what makes the letters of the brand, written on the top of the box, stand out in a bright gold. Moreover, bellow the ribbon there is a little description in French about the glamorous product and next to it a small window made of transparent plastic where the small pieces of the product are shown to the public. The most interesting thing comes after its purchase. I start feeling the anxiety when it is time to open this fancy box because as