Case Study : Wilson 's Bakery Cafe

894 Words Aug 8th, 2015 4 Pages
Wilson’s Bakery Café
Hello, fans! The greatest café in Alaska has reopened for business. Wilson’s Bakery Café is here to brighten your life with the best variety of pastries, sandwiches, flavor water, etc. The business is here to welcome every customer warmly and make sure each need of the customer is met to the best of our ability. For the grand opening, we will be hosting a contest to encourage customers to sample two of our new homemade products and would like to receive your feedback by completing the brief survey of which products you like best.
Branding Strategy
Brand name The hands of The Works Bakery Café have decided to give you the full effect of how we can put a smile on your face and a stop in your track. Our very own baker has created these products, so stop by and try us. I promise you will not regret your time if you take the effort to unwind.
Wilson’s Bakery Café has change the name, but the products we serve are the same great quality. We have added some new products as well so stop in and try it. In addition, on every third Wednesday there will be free variety samples of our products. Slogan
Come in and join us for a treat “tasting the best for nothing less” will make your day. All of our products come straight from our very own kitchen staff. The products are prepared and baked daily.
Brand extension
We would like to extend our two new products to our customers at a competitive price so that every lower, middle, and upper income customer…

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