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Case Study Yahoo

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Shubu Deb 234851 Business Policy MGT4950 Final Case study Yahoo! Inc. Yahoo! Inc. Yahoo! was founded by David Filo and Jerry Yang who were doing PHD program from Stanford University. They started Yahoo! for keeping track of the sites they frequently visited. Yahoo! which was started as personal interest of two students turned into globally renowned search engine. The name Yahoo! was the short form of "Yet another hierarchical officious oracle". The headquarters of Yahoo! is located in Santa Clara; CA. Yahoo! provides the users with various services such as Search engine, mail, the startup page providing many contents like news updates, entertainment and sports. Vision and Mission Statement Yahoo! is a leading manufacturer of digital …show more content…

0.10 4 0.40 3 0.27 Listed in one of the top 5 most popular websites. 0.10 3 0.12 2 0.08 Used by millions of people. 0.08 3 0.15 2 0.10 Internet advertising. 0.08 2 0.12 3 0.18 Yahoo!'s Flickr which is used for image and video hosting for bloggers. 0.09 4 0.24 2 0.12 Affiliation with MLB, Visa and NFL. 0.08 3 0.18 2 0.12 Online services for the users are personalized. 0.06 3 0.24 4 0.32 Weaknesses Very low user loyalty. 0.10 2 0.18 4 0.36 No worldwide growth. 0.09 1 0.10 1 0.10 Services provided are same as other competitors. 0.08 2 0.16 1 0.08 Image and video search by users has been declining every year. 0.09 3 0.27 2 0.18 Competitors providing more innovative services. 0.05 3 0.21 2 0.14 Total 1.00 Opportunities Global markets have huge growth potential. 0.10 2 0.20 4 0.40 Providing services for mobile devices. 0.10 3 0.30 4 0.40 Increasing growth of internet advertising. 0.05 3 0.15 1 0.05 Internet users growing every year. 0.15 4 0.60 2 0.30 Employees are all talented and IT experts. 0.10 3 0.30 1 0.10 Focusing on Flickr. 0.10

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