Case Study for Family Dollar Stores

816 WordsOct 3, 20114 Pages
EXECUTIVE SUMMARY The purpose of this case study is to identify and present the factors that contribute to Family Dollar’s success through quantitative measures of internal data, external data, and common sense assumptions. The study consists of several parts, each with a distinctive purpose: • Mission Statement – provides a description of what Family Dollar seeks to accomplish on a day-to-day basis and sets the standard for quantitative performance measures. • External Factor Evaluation (EFE) Matrix – outlines the opportunities and threats that could affect the company and rates Family Dollar’s current performance in addressing those factors. • Competitive Profile Matrix – outlines the success factors that are critical…show more content…
|0.01 |3 |0.03 | | | | | | |Threats: | | | | |Wal-Mart has a larger market share than all the small-box discount retailers combined. |0.13 |3 |0.39 | |A healing economy may inspire consumers to shop away from discount retailers. |0.08 |3 |0.24 | |Other small-box discount retailers (Dollar General and Dollar Tree) are also growing physically and |0.07 |3 |0.21 | |financially at a rapid rate. | | | | |Consumer perceptions that lower prices mean low quality at a discounter with fewer resources than

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