Case Study for Globe Asiatique

3037 Words13 Pages
OVERVIEW OF THE CASE

Globe Asiatique (GA), also known as Globe Asiatique Realty Holdings Corporation, is known for its market-oriented and service oriented quality homes at affordable prices. Through its marketing strategy, GA became one of the most well-known housing developers in the Philippines. According to the founder Mr Delfin Lee, it was named as Globe Asiatique “because we want to be global in thinking and standards of quality, at the same time we're excited about being Asian," aside from that GA is a privately-held real estate company and it’s notable projects include the GA Twin Towers, The Enclave, and Xevera Bacolor and Xevera Mabalacat. The housing business has been basically a family affair. Son and heir Dexter is the vice
…show more content…
It has four loft styles, which are the Podium Loft, the Garden Loft, the Sky Loft, and the Premiere units. In the same year of 2007 and in 2008, GA initiated its two flagship projects in Pampanga, namely Xevera Bacolor and Xevera Mabalacat respectively. Xevera Bacolor is inspired by Spain’s classical architecture. It has transportation terminals and commercial areas, a wet & dry market, a church, a city town hall, a clubhouse with a pool, and a 34-classroom school built in partnership with the e-media program of ABS-CBN Foundation. Likewise, Xevera Mabalacat features a school, church, town hall, a wet and dry market, a clubhouse with an Olympic-size swimming pool, commercial areas, an amusement park, and a three-hectare eco park. With those fast changing and continuous improvements, GA was recognized as the Most Pioneering Responsive Developer during the Housing and Land Use Regulatory Board’s Real Estate Development Awards in 2007.

In 2009, the New Sta. Rosa Homes in Laguna and the Xevera Neo-Calapan in Oriental Mindoro were started. The New Sta. Rosa Homes is a four-hectare low-cost housing project, while Xevera Neo-Calapan is the third township project under GA’s Xevera brand. GA joined “The Bayanihan sa Calauan” project launched in May 11, 2009 in Laguna. The “Bayanihan sa Calauan” is a 107-hectare resettlement site project that supports the “Kapit Bisig Para Sa Ilog Pasig Movement” of ABS-CBN Foundation and the Department of

    More about Case Study for Globe Asiatique

      Open Document