Case Study of Apple Inc and its Success

821 WordsJul 10, 20184 Pages
Apple Inc. has been into the electronics business since some decades in the industry. It had built its place in the markets, all over the world through its dynamic strategies that focused on quality and innovation. Apple Inc. has made progress from being a loss making company to being the biggest company in the electronics industry with incredibly high revenues and profit margins. The assignment is going to be based upon Apple Inc.'s case study and its journey as a whole to becoming a successful company. It will highlight the strategies adopted by the company, their adoption of the environmental changes and how it used these dynamics for its own benefits. Apple Inc.'s vision, mission and beliefs as an organization, the company's strengths…show more content…
It is spread across 14 different countries around the globe and is present by means of around 408 retail outlets which sell Apple products. (Kim, 2012)It is the largest retailer for music in the world through its iTunes store. Apple Inc.'s headquarters are: Apple Campus One Infinite Loop Cupertino California, U.S.A. The company has around 72,800 full-time employees who are permanents and 3,300 full-time employees who are temporary. Apple was ranked sixth in the list of Fortune 500 companies in 2013, from being 11th place in 2012. Its revenue is about US$ 156 billion. (Goldman, 2012) Mission and Vision As a company that believes so firmly in innovation and quality rather than simply sales and lower costs.Apple's mission statement as reported in the 1980s, by Steve Jobs, was ‘To make a contribution to the world by making tools for the mind that advance humankind'. ‘Man is the creator of change in this world’ was also reported to be among one of the mission statements. (BLODGET, 2013) Apple Inc. has had a strong value system and work culture. Their belief in quality work and doing everything right has led them to be one of the most admired companies in the world. According to the current CEO of Apple Inc., Mr. Tim Cook, the values on which Apple as a company is based on are: • Making great products. • Keeping it simple, rather than complicating it. • Making and owning the primary and basic technologies used to develop their products. • Being a participant
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