Case Study of Barclays Bank

2554 Words Jan 13th, 2018 10 Pages
These services range from retail banking to insurance services. The marketing strategy of Barclays works towards enabling the bank to help their customers manage their finances better. They have dubbed this as helping customers "Take One Small Step" ADDIN EN.CITE The Times 1002010422(The Times 100, 2010)4224226The Times 100,BARCLAYS: Discovering customer needs through research152010LondonThe Times Newspaper Limited and MBA Publishing Ltd( HYPERLINK l "_ENREF_7" o "The Times 100, 2010 #422" The Times 100, 2010).
Barclays plays in various markets that are distinct. The market for financial services is especially extremely competitive. There are many banks that are present that can help the individuals to manage their finances and this is what brings about the steep competition. Business banking is another competitive environment since there are also many other banks that offer their finance management services to businesses. However, Barclays Bank has managed to keep abreast in these competitive market scenarios ADDIN EN.CITE The Times 1002010422(The Times 100, 2010)4224226The Times 100,BARCLAYS: Discovering customer needs through research152010LondonThe Times Newspaper Limited and MBA Publishing Ltd( HYPERLINK l "_ENREF_7" o "The Times 100, 2010 #422" The Times 100, 2010).
The major reason that has helped Barclays keep up with…

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