Case Study of Black Canyon Coffee

3037 Words Feb 6th, 2018 12 Pages
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Particulars
Page #
1
Executive Summary
3
2
Introduction
4
3
SWOT Analysis of Black Canyon Coffee
4
4
Vision and Mission Statement of Black Canyon Coffee
6
5
Five Forces of Competition for Black Canyon Coffee
7
6
Core Competencies of Black Canyon Coffee
9
7
Balanced Score Card for Black Canyon Coffee
9
8
Future Strategy
11
9
Conclusion
11
10
References
13
EXECUTIVE SUMMARY Black Canyon Coffee is a growing business in the coffee industry of Thailand. It has business operations in the local market as well as international presence in various attractive markets of the world. The company has been facing certain challenges in implementing growth strategies for its domestic and international operations. In addition to the financial constraints in the way of international expansion, the company is also facing a stiff competition from international and local coffee brands. In order to encounter these challenges and move forward in the most profitable and competitive way, the company has to first analyze its internal and external business environment. The core competencies and strengths of Black Canyon Coffee can be used to overcome the weaknesses and avail the attractive opportunities from the industry.
The biggest strength of Black Canyon Coffee is its pricing strategy; BCC coffee is available at the lowest rate among all other coffee brands. It has greatly helped the company in targeting a large…

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