Case Study of Diamond Hotel

1535 Words Jan 9th, 2013 7 Pages
University of Perpetual Help System Dalta- Calamba Campus

Brgy. Paciano Rizal, Calamba City, Laguna, Philippines

A Case Study Report at
“Diamondback Plaza Hotel”

In partial fulfillment of the requirement for the degree of
Bachelor of Science in Hotel and Restaurant Management

December 2012

I- Title
II- Executive Summary
III- Time Context
IV- View Point
V- Statement of the Problem
VI- Objectives
VII- Areas of Consideration
VIII- Alternative Course of Action
IX- Decision Matrix
X- Recommendation


Diamondback Hotel is a large hotel in a popular vacation area. The hotel is known on their reputation of casual elegance and is known among local for their dignified advertising and for sticking to the “rack rate”. The
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| * | * * | Performs a unique quality assurance system * Maintaining casual elegance and dignified advertising. * The hotel is sticking to the “rack rate” | * | * | Computer Information System * They also used advance technology like other hotels. | * | | Safety and Security * The guests feels safe staying at the hotel | * | | Marketing Management * Product * The hotel is known for its reputation of casual elegance * Place * The hotel is in a popular vacation area. * Price * They have low price approach than their competitors. * They stick with the “rack rate” wherein rooms have only one price * Promotion * They are known for their dignified advertising * Target Market * The guests are satisfied with their services | * * * * * | * | Financial * Financial Performance * * The rooms are not yielding the income that they should establish. * Nightly occupancy rate is just 68%. * The average for his geographic area is 78%. * Income and Sales * They are not yielding their expected income especially at nightly rate | * | * * * | EXTERNAL ENVIRONMENT | OPPORTUNITY | THREAT | Competitive Forces * Other hotels give more services than the Diamondback Hotel. | | * | Economic Forces * There had been a great effect with the hotel when the economy is unstable. | | * | Socio-Cultural Forces * The hotel is in a popular vacation area. |

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