Dreyer's Grand Plan

In March of 2012 Steve Parkland was hired as the new president at Charles Chocolates. He was immediately faced with numerous decisions about the future of the company. The board of directors had tasked Parkland with doubling or tripling the size of the company over the next decade, but the board and the senior management team had different opinions about the strategy that would accomplish this goal. The main issues that Parkland faced were how to increase the company’s operations while maintaining the traditional culture and support of the board.

Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must

The Schlieffen Plan is commonly – though misleadingy – identified with the German western offensive at the start of the First World War in August 1914, which began as a campaign of rapid movement but ended in deadlock and trench warfare. The plan is generally seen as a desperate gamble almost certain to fail, and its recklessness is counted as part of Germany’s war guilt – the plan held out the false promise of a quick victory, and so it underpinned the “short war illusion” that led Germany into a long war of attrition, ending with her defeat and collapse in 1918. This analysis confuses two quite different moments in history. The Schlieffen Plan was not designed to meet the strategic challenge Germany faced in 1914,

First, I will start off my telling you a little bit of history behind ice cream and how it started. According to Dairy Goodness, Dairy Farmers of Canada..

As a financial analyst at the H. J. Heinz Company (Heinz) in its North American Consumer Products division, Solomon Sheppard, together with his co-workers, reviewed investment proposals involving a wide range of food products. Most discussions in his office focused on the potential performance of new products and reasonableness of cash flow projections. But as the company finished its 2010 fiscal year at the end of April—with financial markets still in turmoil from the onset of the recession that started at the end of 2007—the central topic of discussion was

The Schlieffen Plan was devised by Count Alfred von Schlieffen, the Chief of the General Staff in the German army in 1905. There were a number of different aspects to the Schlieffen Plan, and all were aimed at defeating France as quickly as possible, preferably in under 6 weeks. The Germans believed this was possible because they had defeated France in Alsace and Lorraine in the 1871. The main aim of the Schlieffen Plan was to knock out and capture France and then attack Russia in order to avoid fighting a war on two fronts at the same time.

The Pillsbury Cookie Challenge is a case study written by Natalie Mauro under the supervision of Professor Allison Johnson. The case study creates an open discussion about what the marketing manager of the refrigerated baked goods category for Canada General Mills should do to revive his products. Ivan Guillen, the marketing manager, was faced with tough challenges. He was initially “…faced with the challenge of developing a strategy that would lead to improved business performance on his category” (Johnson and Mauro, p.1, 2011). To clarify, Guillen’s category is refrigerated baked goods (RBG), which means, this category is his marketing responsibility. The issue here is that “RBG was GMCC’s fourth largest category, and its performance over the past two years had been less than stellar” (Johnson and Mauro, p.1, 2011). It is important to note that GMCC stands for General Mills Canada Corporation. Pillsbury has enjoyed majority market share in the RBG category in Canada, however, recently, the market was experiencing only moderate growth. Guillen was disappointed that their goal of 5%-7% market growth was not being achieved mainly in the refrigerated cookie dough segment. To be exact, their volume growth for two years was flat and they were having difficulty reaching new households. There was a shift among consumer’s purchases, which Guillen was challenged to figure out why.

We at Temple Consulting have completed an analysis of Ice-Fili’s current corporate standing using data collected over the past several years. Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly. Long term plans such as lobbying against luxury tax on ice cream, partnerships with franchise vendors, and bringing new products to the market, performing an IPO, and planning more global efforts will help keep Ice-Fili rooted as the

As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market. Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has

This analysis delves into the company’s operation management principles to interpret its successful strategies and offer future recommendations.

Even though they were made using different ingredients and methods, these are all seen as the first step into modern day ice cream. This was only the start of ice cream being more common and enjoyed by everyone. Until it came to the New World in the 1700s it was only made for leaders, royals and other people with a high social status. “The first official account of ice cream in the New World comes from a letter written in 1744 by a guest of Maryland Governor William Bladen.” (IDFA, 14-15). After this is when we start to see more advances with the evolution of ice cream. This was only the start of ice-cream being more common and enjoyed by

Like many other small businesses, the ice cream trade has been affected by the dominance of supermarkets who can offer multi-packs of choc-ices and lollies at considerably less cost than ice cream vendors.

Frozen food division (FFD) is the key contributor to Giant Consumer Product 's (GCP) profits which have successfully grown over the past 30 years. The company has two main products lines, Italian frozen dinner “ DinardoTM”, and organic frozen foods “Natural mealsTM ”. However, recently FFD has encountered a shortfall in sales volume and

1. Decline in competitor popularity – As frozen yogurt seems to have reached its maximum tier, this creates an opportunity for an ice cream business to obtain more of the market share.

A central aspect of the dynamic problem facing a business in an evolving and competitive industry is the decision about additions to productive capacity. The purpose of this report is to provide strategic advice for the CEO of Bonkers Chocolate Factory (BCF), the U.S division of a multi-national candy company operating in the highly competitive chocolate products market.