Case Study of Ebay Reference to Rayport and Jaworski 7cs Framework

3133 WordsMar 13, 201113 Pages
ABSTRACT The online auction marketplace eBay.com is a microcosm of e-commerce. Here it consist brief overview of eBay. This document describes how one can use eBay to get the fundamentals of e-commerce, using the Rayport and Jaworski 7Cs framework of the online customer interface. The elements the 7Cs framework are commerce, context, content, community, customization, communication, and connection. eBay (ebay.com) is the world’s largest auction site, and one of the most profitable e-businesses. The successful online auction house has its roots in a 50-years old novelty item—Pez candy dispensers. Pamela Kerr, an avid collector of Pez dispensers, came up with the idea of trading them over the Internet. When she expressed this idea to her…show more content…
For comparison, e-tailing is less than 2 percent of the total retailing. The online auction marketplace eBay.com is a microcosm of e-commerce. Anyone with a credit card can register to sell items on eBay, and thereby reach potentially millions of online buyers, and with no upfront investment or technical expertise. An eBay seller encounters many basic features of e-commerce, such as choosing an appropriate product, creating an auction web page, setting an initial price, illustrating a product with a photo, communicating with bidders, accepting payment, and fulfilling the order. With recent quarterly profit of $61 million on $289 million in revenue, eBay is the quintessential dot.com success story (Wingfield, 2002). EBay’s mainstay business is facilitating transactions between sellers and buyers of automobiles, collectibles, clothing and many other items, on which it collects commissions. About $3.77 billion in goods were sold through the company’s site in the third quarter of 2002. EBay is the “world’s largest online trading community,” with 46.1 million registered users in 2002 (eBay 2002). EBay attracted over 29 million unique visitors in April 2002, putting it practically even with Amazon.com as the most popular shopping site, and the eighth most popular Web property on the Internet, according to Jupiter Media Metrix (2002). eBay and e-commerce

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