Case Study of Onida: Brand Analysis and Revival Strategies

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

Propose a new brand positioning strategy for Omega. How does this new strategy take into account the brand’s current PODs & POPs and existing customer brand knowledge? (25 points).

ompanies that sell soap, perfume, candy bars, and other consumer products are expert at “decommoditizing” them: finding and capturing the value of intangible benefits and building strong brand names that can provide a kind of differentiation in the minds of consumers. But companies that sell products such as bulk chemicals, paper, and steel to businesses tend to be unsophisticated in these matters. Burdened by corporate cultures that emphasize operations and sales over marketing, many of these

The company has to review its promotional techniques to develop excitement around the newly introduced brands. Including more information about the specific brands in its advertisements would also boost customer confidence. The company has a better financial capacity compared with its arch rivals, which it can use to reverse its image within a shorter period by investing heavily in the strategy.

In America all you hear about are top brands and how you can’t find anywhere else. This brand is better than that brand, or there is no brand like it. Throughout the years marketing has begun to change the way companies sell their products. They make you believe you can’t live without it, and with it your life will change for the better. They encourage idolizing people who have enough money to use it on top brand accessories only to realize that maybe you should start buying more high brand items so maybe people would look up to you.

This explains why some leading brands in the world keep doing the same thing in order to generate good

FRONTLINE® brand products are used to kill fleas, ticks, and lice that harbor themselves in household pets such as cats and dogs. These common pests are easily contracted from other pets or the outside environment and can cause a range of ailments from hair loss, sores, and scabs to anemia, allergies, and other skin diseases. In the U.S., there are nearly 79.5 million households that own either a cat or dog; 30.4% being cats and another 36.5% owning dogs (AVMA.org, 2012). With these substantial numbers of household pets, fleas and tick infestations are a constant threat and reoccurring problem for many pet owners. In 2016, over-the-counter medication, supplies, and veterinarian care generated over $30.6 billion in sales with an overall total

Plaza Home Health Services is a leader in providing home health services in Georgetown co-owned by Nancy Edwards and Jennifer Moore. Their pledge to provide exceptional home health service has commanded that their services be maintained at the maximum echelon, well above the competition. The entrepreneurs are relentlessly seeking methods to solidify their position in the market via economic control and deeper endeavors in constructing a brand that would be recognized as tantamount with unsurpassed quality home health service.

However, marketers should not become complacent and they may seek to inject new life into the brand to prolong the growth stage and put off the onset of maturity. A mature product may need a facelift, and marketers must decide whether to support a declining brand or let it die a natural death.

Lush Ltd. is a cosmetics retailer headquartered in Poole, Dorset, United Kingdom. The company was founded by Mark Constantine, a trichologist and Liz Weir, a beauty therapist. They met in a hair and beauty salon in Poole, England. A few years later, they decided to branch out and start their own business selling natural hair and beauty products.

When two companies are offering similar services or products at a similar cost, it is the strength of a company’s brand that causes a consumer choose one company over another. Many companies, especially smaller businesses with limited budgets, employ a ‘marketing-on-the-fly’ strategy that is short on consistency and tall on following trends. This approach can hurt much more than it helps over time. Inconsistent branding efforts can cause a consumer to mistrust your brand or to harbor confusion over the quality of products or services that are on offer.

they’re thinking, what is it going to take to keep a brand relevant and alive?”

1. A brief history of the brand: origins, key stages in its growth , etc.

Saiyaara was founded by Aman Mathur in the year 2015. He has been luring the city with his fine craftsmanship, fine cuts and innovative ideas. Saiyaara mainly deals in couture where pure ethnic wear is the main forte. Bridal Lehengas, Designer Lehengas, Kalidars, Ghararas, Sherwanis are made in a stylized versions. The most peculiar characteristic of the brand is that it mainly works in customization where proper time is

The topic is Brand Management. Brand Management is basically related to the brand of a particular company or product. In this report, a brief introduction of brand management is given through which some of the important aspects of brand management will come to light. Brand Management mainly deals with the betterment and keeping a balance between the brand and the company. Brand is one of the most important aspects of a company & that is why it is