Case Study of Xiaomi

In 2008, sales of cell phones across the world reached 1.28 billion (Solomon, 2011). As the cell phone industry grew, so did their features. Now, cell phones come equipped with GPS tracking, various types of applications (apps), e-mail programs, usage of the Internet with high speeds, and cameras. Different cultures have different wants and needs for what they desire in a phone.

An internal analysis’ purpose is very similar to that of an external analysis. Both are essentially developed to assist an organization build a successful strategy. Where they differ is that the external analysis focuses on the influential external elements; an internal analysis focuses on the internal forces. An internal analysis can unquestionably assist an organization drive up the profits aligning with internal matters. First, it is important to recognize what an internal analysis entails. In the course of this paper we will be looking into the key components that comprise this analysis. These components are StilSim’s value-chain, resources, core competencies, stakeholders, and finally their mission and vision.

The customers’ base of Motorola is also very wide; many customers all around the world use Motorola products and are satisfied with it.

the internal analysis of the firm and the external analysis of the industry and competitive environment

Identify elements of the external environment and internal resources of the firm to analyze before formulating a strategy.

In order for the strategy to be successful it should realistically assess the company’s internal resources. An internal analysis is used to identify the strengths of the company and identifies the weakness to overcome in the strategy. The internal analysis will help with understanding the internal issues that exist at StilSim by evaluating a value chain analysis, a resource analysis, core competencies and a stakeholder analysis.

HTC start up as a professional original engineering manufacture company (OEM) for PDA and other computer parts in 1999. While it changes its core business from PDA to smart phones, it discovered an opportunity of developing its own brand. In 2007, it brands itself into HTC while introducing the “TOUCH” series. This paper discusses the theory of global strategy for individual organizations and the necessary strategic actions for HTC in order to transfer itself into a leading smart phone company in the

“We always keep on pace with the demand of our end customers, delight them through continuing maintain a close relationship between manufacturing, ongoing Research and Development as well as working closely with supply chain and outsourcing partners, to provide cost-effective, high-quality Smart phone, wireless devices and software to our customers, internationally. Constant Training and Development program and strong culture practices are held to motivate the employees, also, to ensure infinite innovation and creation come out from them. Most importantly, offer attractive

33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11.

The four parts of this paper will include Apple’s marketing situation in terms of the

The third place belongs to the promotion of the product by their relatives and friends thus act as a variable in promotion factor in their buying decision. The Fourth, which is the physical appearance of the product, this variable is particularly prominent especially to the majority of the females as it drives them into the purchase of the product but not for males. Afterwards, the convenient purchase of Xiaomi through online is also important variable in the place factor but however is only important to males, females do not. Lastly, attributable to the quality of the product and durability of the product, though rated as an insignificant consideration but however acts product variables that exert little impact and attention on the consumer buying behavior.

For strategic analysis part, we used PESTLE and Porter’s 5 forces for external analysis; and SWOT and Value Chain for internal analysis.

Apple Inc.’s has a loyal customer base because of their wide variety of products that are available to their customers. Apple Inc. constantly has to maintain commands among tech-savvy users at the high end of the market in order to maintain their high success rates. So far, Apple has won the contest for consumer loyalty. Even as Google Inc.’s Android widens its lead in the smartphone market, Apple’s iPhone poaches one in five of its customers from users of the rival operating system, according to a survey, released last week by Consumer Intelligence. Samsung, the top seller of Android handsets, only received 7% of its customers from Apple’s iOS (Schectman 2013). In a society that seems to be dependent on technology and social media, Apple is continuously growing with each existing and developing brands they offer to their customers, and with each new development there’s an excitement created by their customers causing lines at stores and preorders of products. In today’s constantly changing technological society Apple Inc. has to differentiate themselves and their products from other companies. Apple Inc. differentiates themselves by thinking differently, their management style, and

Inorganic Growth - Xiaomi should look to grow inorganically as much as possible. With a wide range of startups happening in technology & mobile content, Xiaomi can look to ideally invest in these companies and look to add innovative features and services from these companies to their products. With recent acquisitions of Segway by Ninebot (Xiaomi Backed), it shows Xiaomi’s serious intentions of expansion by means of acquisitions in terms of inorganic growth. FI would be critical in Xiaomi’s plans for further acqusitions as it looks to acquire them in India.

HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan, which is one of the most influential, creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion, 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report, 2010). Focusing on smartphone market; devoting to innovation and design in the mobile phone industry; and committing to develop exceptional technology and products to cater for the diverse and exceed needs of users are HTC’s current brand strategies. In addition, HTC response to market changes fast and provides