Case Study on Adidas Supply Chain

Recognized as one of the leading computer manufacturers, Dell uses an astonishing supply chain through pull-to-order procurement and just-in-time inventory management. Their strategy is highly efficient and drives costs to a minimum while allowing for minimal lead times and production times of under 4 hours for each order as their suppliers maintain levels of inventory based on forecasts within Dell warehouses near Dell assembly

Nike started to open up manufacturing factories in countries like Indonesia, Pakistan and Vietnam. Due to the wants of Nike to increase their revenue they tried to outsource the labor of their products since labor work in the US is very high and expensive. This was a bad idea due to that Indonesia pays their workers extremely low wages. Pakistan doesn’t have an age limit for them to be able to legally to work so many children in Pakistan were making

In order for IKEA to achieve design and sustainability objectives, they follow and balance four dimensions of design. The four different dimensions followed are form, function, quality, sustainability, and low price (Rafiq Elmansy, 2014). IKEA has already made changes by using cotton and water from sources that can be renewed. IKEA did this while posting strong sales figures. In 2014, its sales increased 5.9 percent from 2013 to $32.1 billion (Pantsios, 2015).

Forecasting in the fashion industry is usually a complicated due to the fact that it’s characterized by high demand, short product life cycles and different varieties of product lines. Consequently, managing customer demand tends to be difficult, for organizations have to avoid large volumes of stock. In this industry, there’s intense competition and consumers are price conscious; accordingly, these factors have slowed the growth of this industry. As a result, this made it difficult for the companies to create brands which can offer high quality products with cheap prices (Fernino et al., 2012). Nike is one of the most popular brands throughout the whole world and the world’s leading supplier. The company designs, develops and markets

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

The Business started as a footwear company by two brothers Rudolf and Adi after their father, who initially owned a shoe business. It started in 1924 in Germany.

In the year 1983, it entered into agreement with Biological Labs, Inc. The company sold to Biological Labs, Inc. 5% of its outstanding shares for $7 million plus a right to purchase additional 13% of ten outstanding

Nike executed an upgraded variant of their stock administration programming. The thought of this recently executed stock control programming was to anticipate which items they would offer the most, and along these lines set up the appropriate measure of supply to take care of the demand. To begin with they would deliver an interest measuring and taking into account that estimates, they would set up an assembling arrangement. That is the way most huge enterprises (and some little organizations) settle on their operational business choices. Here is the procedure:-

A brief introduction to Sainsbury’s and its background J Sainsbury plc (Sainsbury’s) was founded in 1869 and is considered as a top UK-based food retailer having around 150,000 employees. It drives a chain consist of 500 supermarkets and 290 smaller format stores through the country which offer groceries, electricals, clothing, homewares, DVD rentals and financial services. There is an Online-channel making customers able to shop online, which is nearly 3% of the grocer's sales. [1] By having almost 150,000 employees in the United Kingdom, Sainsbury’s is providing customer-facing team, having members in 785 stores backed

Supply management is a complex function that’s critical to business success, responsible for delivering efficient costs, high quality, fast delivery and continuous innovation throughout companies’ entire supply chains. The strategic contribution of supply management is measured not only in savings made, but also in increased shareholder value (Niezen, Weller & Deringer, 2007). Nike and Adidas are two global companies try to improve their competitive advantage through strategically managing and utilizing their supply chain. The purpose of this report is to compare and evaluate the supply chain management practices of Nike & Adidas.

The aim of this project is show Nike supply chain strategy. Firstly, there are some basic information about Nike, then definition and explanation of supply chain. It can be seen in example of Nike how supply chain works in reality. Secondly there is example of implementing new technologies and software. We can see also explanation of strategic fit and competitive advantage and how Nike achieve it.

Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore. Even the town 's two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf 's footwear. When handymen were called to Rudolf 's home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed]

3. What is the Brand in the Hand concept? What does this mean to adidas and its branding efforts? It is one way to do the marketing communications. It means that company and product information can be easily delivered to people in their hands whenever and wherever possible. The media can be mobile devices, video games and the Internet. In such a way, brand awareness can be raised faster than traditional marketing communications. In the past, advertising and branding models were based primarily on 30-second commercials and magazine ads. Adidas traditionally advertised on TV and magazines as well as at sporting events and sponsor sports teams and players. But these events attract few new customers. On the other hand, increased advertisements intruding in the people’s lives made them hostile to ads and therefore more difficult for adidas to make effective advertising through the traditional way. Without moving

Adidas Group consists of three major sportswear manufacturers: Adidas, Reebok and TaylorMade; however, the focus will be on Adidas. Adidas in particular, has been rapidly gaining popularity over the past several years after it began creating “trend-savvy” products with a diverse range of interests. (Green) For example, Adidas introduced new types of footwear: the NMD, Ultra Boost, Alpha Bounce and Yeezy. The release of these sneakers dramatically increased footwear sales for Adidas by 67% in 2016. (Transcripts) This allowed Adidas to bump down Under Armour and secure the number two sportswear brand position; however, Adidas is still far from overtaking Nike from their number one spot (Kell). One reason why Adidas struggles to compete against Nike is because of our prices. Although the new line of sneakers has profited Adidas drastically, it’s assumed that only the upper middle class and upper class can afford them. In order to increase sales even more, Adidas prices should adapt to various economic classes in the sportswear industry in order to remain relevant in comparison to its competition.

Adidas Group, as one of the world’s retail leaders in sportswear, has as primary target the sports participants, including high performance athletes, as well as non-athletes who are inspired by those at the highest level of their sport, and those that really love sports as part of their lives.