Case Study on Kotters Model

4100 Words Mar 17th, 2012 17 Pages
A Case on Change Management
Søren Horn Petersen Niels Ulrich Ballegaard Entreprise, Denmark Jens Ravnholt Pedersen New Future Formula, Denmark jrp@newfutureformula.com 0. Abstract Introduction Entreprise is a Danish railway technical contractor with a history dating back to the first railway built in Denmark. This railway was completed in 1847 and connected Copenhagen and Roskilde. The challenge For many decades Entreprise has been operating as a part of DSB (the Danish state railways) and Bane Danmark (the operator of the Danish state railway network) and has not been facing any competition. However, as the railway sector across Europe is being liberalised, Entreprise is now in the process of separation from Bane Danmark, and exposed to
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Further it is argued in the article that a major challenge in the change from “bureaucracy to business” is to replace the bureaucratic management frameworks and ways of thinking with a new, common language that makes sense under the commercial conditions. If this is not done, the organisation can not articulate or understand a new vision and new strategies. Therefore, the third step of Entreprise’s change process was to create a new common business language. In the case of Entreprise, the EFQM Excellence model is used as one important approach to create this new common language. The Excellence model was chosen due to the strong focus on results, customers and learning, which basically lacks in many bureaucratic organisation’s vocabulary. The transformation of Entreprise has therefore been planned in the following nine steps which the authors will recommend in the change “from bureaucracy to business”: Step 1: Inspire trust the future Step 2: Pull together a guiding team Step 3: Create a new common business language Step 4: Develop the change vision and strategies Step 5: Communicate for understanding and buy in Step 6: Empower others to act Step 7: Produce short-term wins Step 8: Don’t let up – produce still more change Step 9: Create a new culture 2. About Entreprise History Entreprise is a Danish railway technical contractor with a history dating back to the first railway built in Denmark. This railway was completed in 1847 and connected Copenhagen and
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