Case Study on Marks and Spencer

2966 WordsMay 4, 201312 Pages
Introduction Marks and Spencer is one of the most prominent companies in UK in which they are well known for their greatness and quality. With years of experience in this field, they have had their share of struggles in both their internal and external environments. Since the 1980’s, it has been loyal to its strict traditions involving its processes and trading traditions which has been a benefit for them for a long time. At present Marks and Spencer stands out as one of the most recognizable names in the field of retailing. Dealing with a vast variety of products from apparels to foods, Marks and Spencer has proven itself as a leading retailer not only in the UK market but also in foreign markets as well. Based on a case study done by…show more content…
This means that the need to compete and survive strategic challenge and fierce competition Marks and Spencer will have to redirect and adjust business strategy in order to meet the needs of the global market and keep a better shot on marketing mix with Sainsbury’s current business position. Bargaining power of suppliers Marks and Spencer is well known in utilizing many supply chain drivers which makes it possible to achieve a wide supply base and logistics to products and services offered hence making the role of suppliers in their establishment a key factor. Marks and Spencer is an establishment that puts a high benchmark in standard settings for their supply chain performances in which they can attain quality marketing tools and supplier appeal which will put a high rate value on their supply chain goods. The main goal of Marks and Spencer with this force is to provide logistics for their inbound and outbound supply. Threat of substitute products In today’s world the possibilities of a new product entering the market is very much common hence it has become a threat to existing companies at it will cause a disturbance to business operations. In order to deal with this kind of a threat Marks and Spencer using means such as getting patents to each of their product that is launched. Another method that they use is to take careful care in the branding and image

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