Case Study on Tanishq

introduced other international brands to India, Naqvi is familiar with what is required to ensure

There were certain competitive threats due to opening up the Indian economy. One brand, instead of many, will create a strong equity that will benefit all Tata companies to fight competitors entering Indian market.

With regards to brand growth, the company absolutely needs to make strategic decisions to ensure that Omega becomes the world’s largest luxury watch. This would require substantial strategic decisions to be made especially related to the Omega’s product families and its associated communication strategies. The following are the recommendations or the new branding strategies:

In 1837, a man named Charles Lewis Tiffany founded the company Tiffany, but it was not until 1853 when the same man decided to rename the company Tiffany & Co. and make the switch from being a company that sold stationary objects, to a company that focused on the creation and distribution of luxury jewelry (Agrawal). Since the reconfiguration of the company, and over 150 years later, Tiffany & Co. has transformed from a regular retailor like the well-known Macys, JcPenney’s and Kohl’s, which all offer jewelry for sale, to a distinguished brand that is the leader of the specialty jewelry industry (Tiffany). The quest to becoming such an iconic brand, can be linked to the market structure in which Tiffany & Co. encompasses and how the company surpassed its competitors, maneuvered through the entry barriers, established market power and differentiated its standardized products to its consumers. However, before analyzing the market structure in which they reside one must understand all of the market structures.

Their brand and how loyal their customers are is what they are known for. They have a very unique operating strategy where they offer premium choices made by the customers themselves. They eliminated the middleman of Fresh Direct and suppliers. They can provide high quality at lower costs which has positively affected the revenues.

This strength is critical if Tennant chooses to venture into other emerging markets or further expand their product line. Tennant has already established a strong name for them within the industry and has experienced success adapting to different market situations in the past, this should make it easier for them to succeed in with new products and in other markets. Tennant’s focus was rare as they chose to deliver a sustainable value to their customers without compromising on price or performance. This strength is not imitable with new companies as it something that is built over time although many existing companies have built the same brand strength with their products. This strength has proved to be a sustainable competitive advantage for Tennant. They have exploited this strength and achieved organization.

In the 2nd stage of the report the branding strategy of SWATCH & TISSOT watches on the basis of their Store Operations Management have discussed. The store design, display, assortment, ambience etc have discussed.

It has continuously adopted differentiate strategy to differentiate and introduces various product variation to keep itself best brand and customers choices from its competitor mainly Pepsi company. It has partnered with various vendors and company to continue on innovation and customize its product packing.

The Rolex brand is based on rich lineage and heritage, dated back to the 1905.It is world-famous for its performance and reliability; it sells high-quality watches to men and ladies. It has been established in 1905 by Hans Wilsdorf and his brother in law .The Company originally named Wilsdorf & Davis specializes in watch distribution. In 1908 the company decided to create a new name for the company that would be easy to pronounce in all languages and concise enough to display on the dial of is watches and have decided to call the company Rolex. The London based company has decided to relocate the company’s headquarters to Geneva, Switzerland in 1910. The brands logo is a crown image with Rolex writing in bold letters.

From the eyes of a falcon’s eye view, leadership we trust on TATA group which was found 148 years ago by Jamsetji Tata which is currently at 33thrank in worldwide market internationally, it’s also one of the largest, oldest and most prized business in the India. The company comprises around more than 100 working companies with 300 subsidiaries in more than 40 other different businesses across 6 continents with more than 600,000 employees worldwide. Tata these days operates mostly on eight major business lines ranging from Communications & ITeS, Consumer & Retail, Defense & Aerospace, Financial Services, Manufacturing, Promoter companies, Realty & Infrastructure and Hospitals & Other Services. The previous CEO of Tata was Ratan Tata who has made the company grown from $ 5 billion group to $ 68 billion mainly through acquisitions under his leadership who took the company. Tata group has a strong presence and along with a powerful image as well as a business values and ethics.

Huge brand equity and one of the biggest players in the two wheelers Indian market

as everyone was going off in their own direction under JRD Tata. J.J Irani, MD, Tata Steel

as watches with style, class, flair and quality. In these days of mass produced generic watches that tend

What is interesting in this market is that there are no clear leaders. Even though each company’s goal is to make the more profit as possible, we can’t define any leader since they have different strategies and objectives.8 [ (Tower) ] For example, Patek Philippe’s core ideology is to have the most prestigious brand and to make the most expensive watch as possible, and target the most prestigious people which is a really niche market. In comparison, Rolex’s purpose is to be a more accessible luxury brand and make the most sales as possible. It is difficult to compare them in terms of success, Rolex sells more but Patek has a much higher reputation.

Since its establishment, Tata has shown a strategy of incremental change. Arguably, that point was important because so the group might vary within the current market. In the nineteenth – century steel was seen as an unprofitable section. Even more than 50 independent steel producers went into bankruptcy in the USA (Business Monitor International Ltd, 2010: 54).