BU035 Innovation and entrepreneurship
GOOGLE
Case study on Google’s innovation and entrepreneurship, and compare with the Academic theory
Due: Tutor: Dr, Jaime O.Umali Name : Student ID: Words: 1764
1, Background/Introduction
With the development of economy, innovation and entrepreneurship has become a pervasive subject. There are many definitions of entrepreneurship from deferent scholar. According to Venkataraman, S, we define the field of entrepreneurship as the scholarly examination of how, by whom and with what effects opportunities to create future goods and services are discovered, evaluated, and
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Google was established in September 1998 with a investment of one hundred USD from their schoolmate Andy Bechtolsheim. The opportunity was been exploited
In the development process of Google, they used a variety of modes to exploit opportunities, Such as exploitation by themselves, cooperate with other companies and sale the opportunities to other firms.
5, How has Google’s process of influencing employee creativity affected Google’s Discovery, Exploitation, Mode of Exploitation.
Google has been widely acclaimed for its emphasis on creativity. Google’s process of influencing employee creativity promoted the speed of Google’s Discovery, Exploitation, and Mode of Exploitation of opportunity. Innovation will not be strictly limited and evaluation. This greatly improve the speed of new product development, improved the market competitiveness of Google
At Google, innovation is an imperative. The entrepreneur recognized that innovation comes from everyone, whatever engineers or cleaners. Larry Page and Sergey Brin and CEO always share all the information with employees about where the company is going and any challenges it might facing. All employees may spend 20 percent work time on their own projects, and their ideas will not be neglected. Good ideas will soon be converted into products. For example, Gmail, which has become one of the company’s core moneymaking products, was an employee’s
Google Inc. was founded in 1998 by two Stanford University graduate students collaborating to create a new search engine. Today, Google employs over 19,000 people, has become the most widely used search engine in the world and now offers e-mail, mapping, video sharing and social networking services, just to name a few. The company’s success is notable, but not just for its financial growth, in 2007 Google was listed as the number one company to work for by Fortune 5 magazine (http://money.cnn.com/magazines/fortune/bestcompanies/2007/full_list/). Google has been noted for its unique corporate organizational culture, to which many attribute the company’s success.
Google, Inc. is a corporation that is known for innovation and amazing leadership practices. Google’s greatest innovation may actually be its managerial practice. Google is not led by a single CEO, but by a team that gives it immense strategic and management strength. (Nussbaum, n.d.) Engineers at Google are able to work on their ongoing projects 4 days out of the 5 day work week, and one day a week is designated for potential ideas of their own choice. (Sawyer, 2009) Google has innovation reviews, where each executive presents the most promising ideas from within his own division. The CEO is at these innovation reviews to listen to these innovative ideas. Another way to ensure that some of these ideas have the opportunity to be developed is to allow the engineers to work on these ideas for more than one day a week and in some cases full time. Allowing time to be creative and develop ideas is embracing the art of innovation and
Google was created by two young men, Larry Page and Sergey Brin. They combined skills to create the perfect search engine they both envisioned. The now efficient, popular search engine built its image through internet traffic and economically through AdWords. A company as large as Google needs to be efficient, Frederick Winslow Taylor and his idea of the “one best method” of work, otherwise known as Taylorism, was the perfect fit for the company. Carr painted the picture for his readers by writing,
Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.
Larry Page and Sergey Brin, both PhD students at Stanford University in California, founded Google in 1996 as a research project. Their research projects original plan was to successfully “create the world’s best search” (Schmidt, Rosenberg, & Eagle, 2014, p. 5). According to Eric Schmidt, former Google CEO, and Jonathan Rosenberg, former SVP of Products, once their revolutionary search engine became a viable company their plan was to “hire as many talented software engineers as possible, and give them freedom” (2014, p. 5). The theory was that in a company depending on engineers, Google should develop hiring practices “attracting and leading the very best engineers” was the most efficient way for Google to meet and surpass corporate goals (Schmidt, Rosenberg, & Eagle, 2014, p.
The capability of Edison to develop the light bulb, Steve Jobs to develop the personal computer – all these inventions emphasized the importance of creativity, which helps to improve society life. But, cannot find one generally accepted definition of creativity. In fact, there are as many ways of defining creativity as there are writers in the area. C. Andriopoulos and P. Dawson state that „creating something from nothing, being inspired to compose a symphony of lasting beauty, to imagine the new within the constraints of modern thought, and to think outside of traditional beliefs and conventions, all point to aspects of what we might commonly term „creativity““(Andriopoulos&Dawson, page 19,2009). Moreover, nowadays using our creativity for commercial goals has also payed the attention of a growing business community. Correspondingly, Senior and Fleming argue that to create more flexible organizational forms for growing business we need to engage employees. „The realization that strategic competitive advantage can be achieved through exploring creative and novel ways of achieving company objectives has led to a focus on cultures that promote shared values and attitudes whilst also encouraging the generation of new ideas“(Andriopoulos&Dawson, page 19, 2009). Likewise, creativity has always been regarded as a benefit for individuals and also organizations, it traditionally been connected with somewhat mystical, magical process.
John Battelle’s book discusses the incredible story of the unexpected success of Google. Not knowing what it would become, Larry Page and Sergey Brin, created Google in March 1995. It started as a research project when they were pursuing PhD
Google was founded in 1996 by Larry Page and Sergey Brin in a friend’s garage. Larry and Sergey met at Stanford University where they both seeked PhDs. Originally named BackRub, Google adopted its name
This will never be the case with Google. Google believes that giving their employees freedom to move about the company without middle management following them around has actually prompted creativity. In a interview with CBS News Sunday Morning, Google CEO Sergey Brin explained that Google provides free gourmet breakfast, lunch and dinner—all prepared by gourmet chefs. They get free medical care, daycare, and there is even a massage chair in the lobby. All of these benefits spur creativity, which has made Google one of the World Wide Web pioneers. Google does not use best practice because they are too rigid and do not allow employees to “think outside the box”. Some best practices are needed though. This was the case with Microsoft and Netscape. They used a synchronize and stabilize method created by David Yoffie and Michael Cusumano to orchestrate a massive overseeing and managing of source code. This method allowed the two corporations to work efficiently in a parallel.
Google, a company that originally started out of someone’s garage, has gone on to change the way of life for many across the world. Google has become a way of living for so many until terms such as “Google it” has been coin, to represent the search engine able to deliver answers to any question within seconds. Even though Google is mostly known for it’s able to deliver answers within seconds, the company has expand it’s operation into many other tech exploration sectors. The company has recruited the best of the best
Google’s organizational structure, like Zappos, is flat with low levels of management. Google encourages employees to take initiative without needing approval from multiple levels of managers. To inspire the spirit of innovation in its employees, Google came up with the 70-20-10 rule. Frenz (2013) states, “They have the freedom to spend 70 percent of their time on current assignments, 20 percent on related projects of their choosing, and 10 percent on new projects in any area they desire.” Employees have the freedom to set their own goals and change
Google is one of largest search engine organizations in the world. What began as a small search engine within Stanford University grew into the multi-million dollar company Google. The company began as the brainchild of two Stanford Computer Science student, Larry Page and Sergey Brin. Originally, the search engine was named Backrub (Google, 2011). After graduating, the pair changed the company name to Google. In 1998 the first Google website went live. Aside from the relatively quick rise of the company, the organizational structure of the company is impressive. Google is number four on Fortune’s “100 Best Companies to Work For” in 2010 (CNN,
This paper deliberates the internal and external factors about the Google industry, and the ways it affects the four functions of management. The internal factors include the company’s strength and weakness that displays their success or downfall. The internal factors reveal the company’s strength on how well it can meet their goals. The internal factors of an industry are factors of good or poor planning because it exposes their ethics, diversity, globalization, and so forth. On the other hand, the external factors may involve with their outside competition, social legal, technology changes, political, and economic environment. The external factors show their duties to
Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are
In today’s knowledge-based economy, innovation has become the principal source of competitive advantages in global business; the success of firms now depends more on their intelligence capability – such as employee creativity – than traditional material assets (Amabile et al., as cited in Zhou, Zhang & Montoro-Sa ́nchez, 2011). The creative capability of individual and collective knowledge workers is the fuel that powers innovation in firms. While creativity leads to the production of new and useful ideas in any domain, innovation is the successful implementation of those creative ideas within an organisation (McLean, as cited in Zhou, Zhang & Montoro-Sa ́nchez 2011). In highly dynamic business environments innovation and creativity have become crucial for creating competitive advantages for the