Case: the Accra Beach Hotel

3599 WordsApr 20, 200815 Pages
Case: The Accra Beach Hotel I. SITUATION ANALYSIS: A. Case Summary The case is about the Accra Beach Hotel on the Caribbean island of Barbados. The hotel manager got a request from the West Indien Cricket Board (WICB) about hosting several cricket teams while the West Indien Cricket Servies, which is an important international sporting event. The head of the WICB was asking for a discount for 50 of the 141 rooms of the hotel. Now the sales manager has to decide whether to accept the inquiry or not. One important thing for her to consider is that business people, who are the most important guest group, would be stay away because of the cricket teams. On the other hand would hosting the teams have a publicity effect as the marketing…show more content…
Date of WICB Rooms sold occupancy forecast ADR price forecast forecast Home Series last year growth % rooms in US$ growth % price room x price 24.4 141 104,19 141 $129,00 97,69 $126,02 $17.768,83 25.4 138 104,19 141 $120,00 97,69 $117,23 $16.529,15 26.4 131 104,19 136 $128,00 97,69 $125,04 $17.067,01 27.4 132 104,19 138 $135,00 97,69 $131,88 $18.137,77 28.4 120 104,19 125 $133,00 97,69 $129,93 $16.244,60 29.4 125 104,19 130 $124,00 97,69 $121,14 $15.776,40 30.4 141 104,19 141 $119,00 97,69 $116,25 $16.391,41 1.5 141 97,39 137 $124,00 98,47 $122,10 $16.767,14 2.5 141 97,39 137 $121,00 98,47 $119,15 $16.361,49 3.5 139 97,39 135 $122,00 98,47 $120,13 $16.262,71 4.5 102 97,39 99 $118,00 98,47 $116,19 $11.542,52 5.5 78 97,39 76 $126,00 98,47 $124,07 $9.425,05 6.5 85 97,39 83 $130,00 98,47 $128,01 $10.596,94 7.5 110 97,39 107 $138,00 98,47 $135,89 $14.557,61 27.5 96 97,39 93 $131,00 98,47 $129,00 $12.060,38 28.5 111 97,39 108 $132,00 98,47 $129,98 $14.051,26 29.5 111 97,39 108 $136,00 98,47 $133,92 $14.477,05 30.5 122 97,39 119 $136,00 98,47 $133,92 $15.911,72 0 17.6 121 97,71 118 $125,00 99,83 $124,79 $14.753,51 18.6 115 97,71 112 $122,00 99,83 $121,79 $13.685,41 19.6 109 97,71 107 $126,00 99,83 $125,79 $13.396,68 20.6 115 97,71 112 $111,00 99,83 $110,81 $12.451,48 21.6 122 97,71 119 $110,00 99,83 $109,81

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