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2899 Words Oct 19th, 2013 12 Pages
ESLITE IN SINGAPORE 1

Eslite Profile: One of the best bookstores in Asia
Eslite was selected as one of the best bookstore in Asia by Times Magazine in 2004, and it was awarded "the most influential design award" by the Hong Kong Design Center. The founder was Mr. Wu Qing-You. He establishes this bookstore in 1989. His purpose of founding this organization is to see cultures and arts cultivated as the economy grows. As a result, this bookstore is operated based on arts and culture, hoping to enhance the diminishing humanities in Taiwan. Eslite now owns 48 branches, and is highly experienced in establishing them. The number of employees is about 1,200, and annual sales are about 1 billion dollars. It not only
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Exhibit 6 Financial Risk Rank Paying taxes 4 25 92 153 129 136

Country Singapore Malaysia Thailand Vietnam Indonesia Philippines

Source: Doing Business-IFC & The World Bank

ESLITE IN SINGAPORE 5

Cross culture risk
Cross culture risks refer to risks that arise from cultural differences. Since the majority population in Singapore is Chinese, we can infer that the differences in cultures and decision-making styles are not large, which means the cross culture risk is not high.

Internalization Potential Market: Singapore
The four risks mentioned above suggest that Singapore is the easiest place in Southeast Asia to do business. Therefore, we decided to enter Singapore as our first Southeast Asia expansion. Exhibit 8 Environmental Analysis Rank 1 14 2 2 4 Source: Doing Business-IFC & The World Bank

Criteria of Measuring Risk Ease of doing business Risk of political instabilities Protecting investors Bureaucracy, administrative delay Paying taxes

Singapore: A Place for Doing Business
Singapore is a Southeast Asia city-state off the southern tip of the Malay Peninsula, 137 kilometers north of the equator. Singapore is highly urbanized with very little primary rainforest remaining, although more land is being created for development through land reclamation. The population is 5.274 million, and 75% of them are Chinese. Most of them are

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