Cases Essay

Shakespeare Inc., a private publishing company issued its F/S on March 20, 2012. There were several accruals and events that the management of Shakespeare is considering to determine if they should be recognized or disclosed in Dec 31, 2011 F/S. In my opinion, the important things to focus on subsequent events are the period they effect and if their influence is material or not, so that in conclusion, the F/S are fairly presented.

The article analysis the Paramount’s situation, competition, product positioning, marketing strategy through the U.S. razor market, market segments and consumer behavior and the trends of nondisposable razors and refill cartridges. After the company

3.     What major problems might you encounter with your new sales force structure as it relates to both external factors (customers) and internal factors (employee reactions)?

convicted of; and the theory of entrapment was extinquished because Mr. Brooks did not admit

There have been many changes in the recent history of non-disposable razors. These changes for Paramount to deal with include competition, new products, and a change in customer perception as far as grooming goes. While these changes include challenges it also provides opportunity.

* The challenges of serving corporate customers with a variety of needs in terms of size of organization and how progressive and open to change these companies were. Based on the

Question 4: Describe the marketing options available to B&D. What are the pros and cons of each?

4. Focus has to be put completely on it as the promotions and advertising would take a lot of efforts.

2. What are the key problems related to cultural differences and which integration approach should the company follow to overcome these problems?

Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. In the highly competitive, but mature, razor and blade market, Gillette holds a commanding worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the Fusion 5-bladed razor. Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the “latest and greatest” in shaving technology. Gillette must decide how to put the razor wars behind them and maintain or increase its share of the global razor market.

Question 1 * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

3) What marketing tools and marketing data would you need to accurately make this decision?

2. What source of competitive advantage would you recommend for your product or service (i.e. Cost, Product/Service Differentiation, and Niche)?

Issues: our main issue is competition and this is why we should increase our marketing strategies to keep our brand image and to drive away

Many changes occurred in the non-disposal razor category and some market segmentations competed with paramount position.