Cases of Multiple Providers of Agricultural Extension Service in Bangladesh

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3.4 Farmer’s satisfaction with extension services
This study used five point Likert scale to measure client satisfaction. As very few responses were recorded in very dissatisfied category so this category is merged with dissatisfied category. Slightly more than two third of the farmers are either satisfied (71.1%) or very satisfied (5%) with the content of extension service (Figure 1). Farmer satisfaction is highest with agent’s behavior where 16% farmers are very satisfied and 65.1% satisfied. On the contrary little less than half of the respondents were either dissatisfied (11.3%) or in no opinion (32.4 %) category with extension service method. Overall satisfaction percentage shows that a little more than half of the respondents are either satisfied (46.5%) or very satisfied (6.9%) with extension service leaving a little less than half (46.5%) in no opinion and dissatisfied category. These findings echoes findings of another study by Akanda & Rokunuzzaman (2012) in Northern Bangladesh on 160 respondents, where 46.9% farmers were found satisfied to moderately satisfied in terms of getting agricultural information.

3.5 Factors affecting client satisfaction with extension service
Tabulation of OLM results revealed that among all the selected variables education, type of contact, farming experience and use of communication media had significant affect on farmers’ satisfaction with contents. However education and farming experience had negative effect i.e. satisfaction

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